Industrial IoT
Tank Talk: Keeping Goals Realistic Has Helped Titan Cloud Software Stay Strong Despite the Shutdown
Titan Cloud Software has managed to maintain a strong position through the COVID-19 pandemic by adapting its strategies quickly and setting realistic goals. The company kept its operations relatively unchanged by allowing employees to work remotely and engaging closely with both existing and prospective customers. Chief Revenue Officer John Donnelly III emphasizes the importance of continuing demand generation and providing thought leadership even during challenging times.
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Key takeaways
Titan Cloud Software remained strong through the pandemic by setting realistic goals.
The company adapted quickly to remote work, keeping operations steady.
Having realistic expectations didn't prevent Titan from pursuing growth and engaging customers.
Very few companies are coming out of the COVID-19 pandemic stronger, but some have done the right things during the pandemic to position themselves to grow as we approach a new normal.
Titan Cloud Software Chief Revenue Officer John Donnelly III is confident Titan is one of those groups. With many employees already working remotely, the day-to-day at Titan stayed relatively unchanged when shelter-in-place orders were enacted, and, with reasonable goals about the future, Titan is set have a strong close to the year and enter 2021 better than ever.
“We just basically put things on hold and realized that you better improvise and adapt quickly, because, if you don’t, you’ll be in trouble. We believed early on that, if we didn’t do this and keep the pace and momentum going that we had before the pandemic started, we didn’t want to look back and say we made mistakes and stayed still and were caught flat-footed,” Donnelly said. “We feel like we’ve done a great job doing that, building demand for new customers and talking with our existing customers – probably even more than we already do.
“I think, frankly, we’re going to emerge [even healthier].”
Donnelly also said Titan and its partner M33 are keeping in mind that they’ll need to keep expectations realistic during the pandemic. However, that doesn’t mean thinking about new growth can totally grind to a halt.
“In many ways, from a go-to-market perspective, we’ve been able to get closer to some of our customers and some of our prospects through this process,” he said. “So, while things have been delayed a bit and some of our growth plans had to be adjusted, we feel like we were able to still maintain that demand generation and continue to provide amazing thought leadership through many of the channels we chose to work through.”
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