Fast Food Industry

Value Meals Are Fast Food’s Summer Strategy. What’s the Long Game Amid Persistent Inflation?

Quick-service restaurants bet that affordable combos can rebuild customer loyalty while protecting margins in an uncertain economic climate

CosMc’s Demonstrates McDonald’s Ability to Further Expand the QSR Industry and Challenge Its Competitors

McDonald's new beverage-focused concept signals a shift in how quick-service restaurants can compete beyond traditional fast food boundaries

Fast Food Customers Want More Convenience and Unique Fare. McDonald’s Answers with CosMc’s.

The fast-food giant bets on a beverage-focused spinoff to capture consumers seeking specialty drinks and streamlined quick-service experiences