Sales Strategy

How Interactive Workshops Transformed Engagement: Insights from Gary Hubbard and Jacqui Barber at IPS Global 2026

In an era where global teams increasingly rely on digital communication, the value of in-person connection has taken on renewed importance, especially in high-stakes industries like advanced manufacturing and packaging. Sales organizations, in particular, are rediscovering that meaningful collaboration often happens not in inboxes, but in shared spaces where ideas can be challenged,…

Exploring Cross-Regional Learning and Sales Innovation with Jeetendra Srivastava at IPS 2026 Mexico City

In an increasingly interconnected business landscape, global collaboration has shifted from being a strategic advantage to an operational necessity. Companies that foster cross-regional dialogue are often the ones that adapt fastest, borrowing insights from diverse markets and translating them into scalable success. Events like global sales meetings are no longer just corporate rituals—they…

Building Global Momentum: How Cross-Regional Connections Are Driving Growth at TekniPlex’s IPS Sales Meeting 2026

In an increasingly interconnected global marketplace, the companies that win are those that move beyond transactional relationships and develop a deep understanding of the entire value chain. Knowing not just your customer, but your customer’s customer, unlocks sharper insights, stronger partnerships, and more strategic growth opportunities across regions. Events like global sales meetings…

Success Stories and Strategy Sharing: Ankiit Parikh on the Power of Global Sales Meetings

In an increasingly interconnected global economy, the ability for organizations to align across regions has become less of a luxury and more of a necessity. Events like global sales meetings serve as critical convergence points where diverse perspectives, market insights, and success stories are exchanged, often sparking innovation that transcends geographic boundaries. What…

Global Alignment in Action: Insights from Dirk de Mulder at the IPS Global Sales Meeting in Mexico City

In an increasingly interconnected manufacturing landscape, global alignment is no longer a strategic advantage—it’s a necessity. Companies like TekniPlex are leaning into this reality by rethinking how their teams collaborate across continents, recognizing that innovation often happens at the intersection of diverse markets. The shift from presentation-heavy meetings to interactive workshops reflects a…

From Poverty to Pricing Power | Why Great Companies Undercharge

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

Turning Strategy Into Scalable Growth: Why Executive Buy-In and Smart Target Lists Define ABM Success

In the noisy world of B2B marketing, it’s easy for strategies to come and go like passing trends. Yet one approach—account-based marketing—continues to prove it’s more than just a buzzword. Marketers who’ve leaned into ABM often describe it as transformative, reshaping how sales and marketing teams align around their most important customers. And the results…

Strategic Teamwork and Narrative Alignment are Key to Successful B2B Sales Funnel Management

Aligning internal teams around a cohesive brand story transforms how B2B buyers move through awareness, consideration, and purchase decisions