Engineering & Construction · Topic
Community Driven Marketing
4 articles from Engineering & Construction practitioners
Community Building Through Marketing—Powered by Showing Up and Staying Open
In this episode of Professional Quotient: Conversations That Build Equity, host Jason Winningham sits down with Alicia Layfield, founder of Casa Layfield, a boutique marketing agency in Houston, Texas. Alicia shares how she built her business from the ground up—not by following a perfect plan, but by showing up, staying open, and turning connections…
From Control to Community: Why Big Brands Struggle with UGC
Established companies often fear losing brand messaging control when empowering employees to become authentic content creators
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Brands that align messaging with buyer needs and authentic expertise generate stronger trust and engagement than those chasing every trend
Building Resilient Leadership and Success Through Perseverance, Faith, and Values: Tim Maitland’s Story
A values-driven leader shares how staying true to core principles while adapting to disruption creates lasting competitive advantage