Brand Strategy

Do Your Friends Ever Ask You For Cleaning Tips

In a media landscape increasingly shaped by privacy constraints, data clean rooms have emerged as a quiet but powerful way for brands to collaborate without exposing sensitive information, even if, as Will Sepsis quips, some partners would still prefer that “ignorance is bliss.” That tension—between curiosity and caution—captures the moment we’re in, where understanding…

Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Inside the Mind of an Innovator: How Marketing Leader Kim Lopez-Walters Blends Curiosity, Strategy, and Consumer Insight to Build Products People Love

In a business landscape where AI and automation are reshaping how brands understand consumers, the craft of human-centered innovation is becoming both rarer and more valuable. Companies are seeking leaders who blend strong analytical thinking with an interest in real human behavior, helping them make sense of new trends and create products that connect with…

Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

AI and the Future of Creativity

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, a firm that partners with marketing leaders to adopt AI responsibly and strategically—hosts Christian Herrity, Creative Director and AI Lead at Accenture Song. The conversation dives deep into how AI is reshaping the creative process, from rapid prototyping and world-building to…

Coupa Customer Appreciation Day with Akshay Bhatia at The Royal Dublin

Coupa’s Customer Appreciation Day at The Royal Dublin on July, 2025, brought together PGA Tour talent Akshay Bhatia and the community for a celebration of both sport and connection. Beyond the excitement of world-class golf, Bhatia shared practical “tour-level tips” in a relaxed clinic format, offering guidance on everything from escaping rough lies to mastering…

Child Safety Isn’t a Feature—It’s the Product: Harbor’s No-Compromise Approach

As technology becomes more embedded in daily life—especially in family and home care products—trust, reliability and child safety have become essential differentiators. Deloitte reports that consumers spend up to 25% more on brands they trust, and one in five spend 50% more when brand confidence runs deep. That trust becomes critical in sectors like…

Automotive Advertising That Performs: Bedford Uses Speed, Creativity, and Data to Help Dealers Thrive Under Pressure

New vehicle prices have increased by over 27% since 2019, according to Edmunds. As affordability declines and tariffs intensify pressure on supply chains, dealerships are rethinking how they protect margins and build customer loyalty. Automotive advertising now demands fast, measurable results—without compromising long-term brand value. As The Drum recently noted, creativity is non-negotiable, especially…

From Control to Community: Why Big Brands Struggle with UGC

Established companies often fear losing brand messaging control when empowering employees to become authentic content creators

The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content

Brands that align messaging with buyer needs and authentic expertise generate stronger trust and engagement than those chasing every trend

The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact

Brands can cut through digital noise by shifting from scattered posting to precision targeting that delivers measurable results

Performance Coaching – Episode 3: Authenticity

Brands that fail to demonstrate genuine values risk losing customers willing to pay premium prices for authenticity

RM Q4 2024 Wrap-Up

The agency's year-end achievements underscore how thought leadership and community engagement drive competitive advantage in evolving markets

RM Q1 2024 Wrap-Up

The agency's first quarter showcased how integrated marketing services drive measurable results across strategy, content, and digital channels

From Team Building to Brand, Content and Traffic: The Secrets to Building a Successful Digital Marketing Agency

Building a digital marketing agency requires mastering internal operations before scaling external growth strategies

Strategic Teamwork and Narrative Alignment are Key to Successful B2B Sales Funnel Management

Aligning internal teams around a cohesive brand story transforms how B2B buyers move through awareness, consideration, and purchase decisions

The Key to Winning Consumer Attention is to Focus on Practical Brand Recognition, Not Emotional Connections

Practical visibility and consistent exposure matter far more than tugging at heartstrings when competing for consumer loyalty

Mastering Digital Marketing: Insights from Dennis Yu and Braden Kelley

A thought leader reveals how finding your unique angle and contributing authentic expertise builds lasting credibility in digital marketing

The Power of Interconnectedness for Unleashing Marketing Potential

Strategic content networks build deeper trust with audiences than isolated campaigns ever could