Sports Education

Disrupting the Sport of Cheerleading: Creating a Juggernaut Business and Brand (Episode One)

From sideline tradition to billion-dollar empire, one innovator transformed an underestimated activity into a global athletic force

The Anticipation of Record Heat Must be the Concern of Educational Institutions and the Safety of their Student Athletes

Rising global temperatures are forcing universities to rethink how they protect student athletes from heat-related health risks

PGA Coach Thor Parrish Integrates Golf Fitness into FGCU PGA Golf Management Education

A golf coach brings specialized fitness training to the next generation of PGA professionals through innovative curriculum design

Though College Athletes Might Get More Creative Input in Independent NIL Deals, They Should Still Indulge in University-Licensed Deals

Student athletes can exercise creative control through independent deals, but university partnerships offer stability and broader reach