Marketing Strategy

The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility

User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…

From Firepits to Full Backyard Experiences: How Solo Stove Is Rebuilding Connection Through Product Innovation

As consumer brands navigate a post-pandemic world shaped by digital saturation and rising loneliness, the most successful companies are rediscovering something analog: human connection. A 2025 World Health Organization report found that 1 in 6 people globally are affected by loneliness, highlighting a growing public health challenge tied to weaker social bonds and reduced…

Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

How to Scale Events Without Losing the Wow Factor

In this episode of Secured, host Mike Monsive, CEO of ASAP Security, reconnects with Idan Koren, CMO of Verkada, for a conversation about what it really takes to scale events without losing their impact. Idan shares how his team manages nearly 500 events a year—ranging from intimate gatherings to Verkada One, the company’s flagship…

The Secret to Brand Loyalty: Why Storytelling Is the Best Way to Be Heard in a Crowded Market

In today’s fast-evolving digital marketplace, attention is scarce, and trust even more so. In an era of remote work, AI-driven marketing, and constant digital noise, storytelling has emerged as one of the most powerful tools to cut through the clutter. In fact, research shows that people who used storytelling techniques to remember information recalled seven…

Kickstarting a Marketing Team’s AI Journey

Teams that strategically adopt AI unlock competitive advantages that reshape how brands execute their core missions and connect with audiences

Though College Athletes Might Get More Creative Input in Independent NIL Deals, They Should Still Indulge in University-Licensed Deals

Student athletes can exercise creative control through independent deals, but university partnerships offer stability and broader reach