The Install
Behind the scenes of real professional AV installation projects.
The Install is a MarketScale original series that goes behind the scenes of complex professional AV and technology installation projects, documenting the planning, coordination, and technical execution required to bring large-scale deployments to life. Each episode follows real projects across venues such as stadiums, corporate campuses, and entertainment spaces. The series gives AV integrators, consultants, and end-user decision-makers a ground-level view of how major installs actually get done.
Inside cutting-edge AV installations transforming American venues
The Install documents real audiovisual projects across stadiums, churches, and seasonal installations, showing how design teams execute technology that brings brands and events to life.
The Install argues that AV technology is no longer a support function but a core business asset that shapes how audiences experience venues and events. Each episode traces a specific project from concept through execution, embedding viewers alongside the designers and operators who choose equipment, solve real constraints, and deliver cutting-edge capabilities.
Drawn from The Install: Bringing A New Stadium To Life Co… and 2 more →
“Businesses around the country are investing in audiovisual technology to bring their brands to life.”
The Install series premise
By the numbers
What the channel argues
Who and what shows up
Ben Graham
Business partner, Crown Design Group
Co-founder who built Crown Design's reputation through Bayside Community Church's AV operations before launching independent.
Garrett Walker
Business partner, Crown Design Group
Co-founder working with Ben Graham and Mike Graham on holiday and commercial AV installations.
Ryan Walker
Electro Acoustics Sales Manager
Guest on Dickies Arena episode providing insight into the sales and technical side of arena AV systems.
Mike Graham
AV consultant
Father of Ben Graham, collaborating on Crown Design projects alongside Bayside Community Church.
Questions this channel answers
What goes into designing a modern arena with cutting-edge AV capabilities?
Operators and designers collaborate on infrastructure, capabilities, and equipment choices specific to the venue's mix of legacy events and new programming.
The Install: Bringing A New Stadium To Life Coming Soon →Why do venues invest in building internal AV expertise?
Bayside Community Church and Crown Design Group's partnership shows that in-house AV departments give venues control over sound, lighting, and visual storytelling across multiple campuses or event types.
The Install, Episode 1: A MarketScale Pro AV Original Se… →How do independent AV firms win major installation work?
Crown Design Group leveraged their reputation and existing relationships with Bayside Community Church to secure larger commercial and seasonal projects.
The Install, Episode 1: A MarketScale Pro AV Original Se… →Best place to start
The Install: A MarketScale Pro AV Original SeriesEstablishes the series premise and introduces Crown Design Group's work on interactive holiday installations in Bradenton, Florida.
The Install: Bringing A New Stadium To Life Coming SoonShows how modern arenas integrate cutting-edge AV with legacy missions through Dickies Arena in Fort Worth.Industry context
Venue modernization projects increasingly integrate advanced audiovisual and technology systems as core components of fan experience and operational infrastructure, from entry and wayfinding to immersive displays.
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