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Behind the scenes of real professional AV installation projects.

The Install is a MarketScale original series that goes behind the scenes of complex professional AV and technology installation projects, documenting the planning, coordination, and technical execution required to bring large-scale deployments to life. Each episode follows real projects across venues such as stadiums, corporate campuses, and entertainment spaces. The series gives AV integrators, consultants, and end-user decision-makers a ground-level view of how major installs actually get done.

3 episodes
Channel Brief·The Install · 3 episodes
Updated Mar 12, 2020

Inside Major AV Installations: How Brands Build Experience

The Install follows real audiovisual projects from conception to opening, interviewing the designers and operators who turn ambitious visions into working venues across entertainment, sports, and hospitality.

The Install documents full-lifecycle AV projects in major commercial spaces, arguing that understanding the technical and creative decisions behind high-profile installations teaches broader lessons about integrating technology into brand experience. The channel proves this by embedding reporters inside active projects like Dickies Arena and Crown Design Group's holiday build, capturing named designers, operators, and partners explaining their choices in real time.

Drawn from The Install: Bringing A New Stadium To Life Co… and 2 more →

“Businesses around the country are investing in audiovisual technology to bring their brands to life.”

The Install series premise

By the numbers

2

business partners who launched Crown Design Group independently

Tampa area

geographic base for Bayside Community Church AV operations

What the channel argues

InsightCrown Design Group founders Ben Graham and Garrett Walker built reputation at Bayside Community Church before launching independently.→
InsightDickies Arena in Fort Worth combines cutting-edge AV capabilities with the city's historic stock show and rodeo roots.→
InsightAV installation projects include partnerships across multiple stakeholders: designers, operators, venue management, and church or community partners.→

What you'll learn

•How major arenas like Dickies combine heritage brand identity with modern technical capabilities in their design and operation.
•Why AV integrators build internal departments first (as Crown Design did at Bayside) before spinning out as independent consultancies.
•What stakeholders and decision-makers are involved in large-scale audiovisual installations from conception through opening.

What to do about it

→Visit a completed installation project before committing to major AV budgets to understand real-world operational and design tradeoffs.
→Build internal AV expertise within your organization before outsourcing to independent integrators, as Bayside Community Church did.
→Interview venue operators and technical staff, not just designers, to understand how cutting-edge systems perform under live conditions.

Who and what shows up

Ben Graham

Business partner, Crown Design Group

Built AV reputation at Bayside Community Church before launching independent firm with Garrett Walker.

Garrett Walker

Business partner, Crown Design Group

Co-founder of Crown Design Group; previously helped build renowned AV department at Bayside Community Church.

Mike Graham

Collaborator, Crown Design Group holiday project

Ben Graham's father; partnered on sound, lighting and specification work for Bayside holiday installation.

Ryan Walker

Electro Acoustics Sales Manager

Guest interviewed about technical capabilities and design of Dickies Arena installation.

Dickies Arena

Fort Worth venue, stock show and rodeo

Featured as newest event space combining old-school western roots with cutting-edge AV capabilities.

Questions this channel answers

Q

What makes a modern AV installation a must-see attraction?

Integration of cutting-edge audiovisual technology with strong brand heritage and skilled operational teams, as demonstrated in Dickies Arena and Crown Design Group's interactive builds.

The Install: Bringing A New Stadium To Life Coming Soon →
Q

How do independent AV integrators get started?

By first building reputation through internal AV departments at anchor institutions, then launching independently with those relationships as foundation, as Ben Graham and Garrett Walker did after Bayside Community Church.

The Install, Episode 1: A MarketScale Pro AV Original Se… →
Topics:Arena and venue designAudiovisual technology integrationEvent space constructionAV department operationsHoliday experience design
Themes:Inside look at full-lifecycle AV project executionBalancing heritage brand identity with modern technologyMulti-stakeholder partnerships in venue operations

Industry context

Live event AV design is increasingly integrated into attendee experience from planning through execution, with closer collaboration between organizers, AV teams, and content creators reshaping project workflows and expectations around intentional technology deployment.

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