The Install on MarketScale | Pro AV Installation Series

Behind the scenes of real professional AV installation projects.

The Install is a MarketScale original series that goes behind the scenes of complex professional AV and technology installation projects, documenting the planning, coordination, and technical execution required to bring large-scale deployments to life. Each episode follows real projects across venues such as stadiums, corporate campuses, and entertainment spaces. The series gives AV integrators, consultants, and end-user decision-makers a ground-level view of how major installs actually get done.

3 episodes

Channel Brief·The Install · 3 episodes

Updated Mar 12, 2020

Inside cutting-edge AV installations reshaping American venues

The Install documents how businesses deploy audiovisual technology to transform physical spaces. Episodes show real projects from concept through execution with named designers and operators.

The Install argues that major audiovisual installations are strategic business moves that require deep technical expertise and creative vision to execute. The channel proves this thesis by embedding reporters inside active projects, interviewing the designers and operators responsible, and showing what specific capabilities and design choices went into buildings like Dickies Arena and interactive holiday experiences at Bayside Community Church.

Drawn from The Install: Bringing A New Stadium To Life Co… and 2 more →

“Businesses around the country are investing in audiovisual technology to bring their brands to life.”
The Install series introduction

By the numbers

business partners who built Crown Design Group from church AV roots

What the channel argues

InsightDickies Arena in Fort Worth represents a modern venue built on the city's traditional stock show and rodeo heritage.→

InsightCrown Design Group evolved from building AV for Bayside Community Church campuses in Tampa into independent commercial design work.→

InsightMajor AV projects require collaboration between business partners, family members, and original clients to deliver complete sound, lighting, and specification solutions.→

InsightTop AV destinations include Times Square and Las Vegas, establishing benchmarks for what constitutes must-see attractions.→

What you'll learn

•How Dickies Arena integrated cutting-edge AV capabilities into a venue rooted in Fort Worth's traditional stock show and rodeo culture.

•Crown Design Group built its reputation through church AV work before launching independent commercial projects that include interactive holiday installations.

•Major AV installations require partnerships across multiple stakeholders, including designers, operators, and original client organizations, to deliver full-scope solutions.

•Successful venue design depends on understanding both the technical capabilities required and the cultural or brand story a space needs to tell.

What to do about it

→Document your AV project's design intent and stakeholder collaboration model before installation begins, as shown in Dickies Arena and Crown Design Group's approach.

→Identify and cultivate recurring client relationships; Crown Design Group's Bayside partnership spawned new commercial work.

→Research existing venues like those in Times Square and Las Vegas to establish technical and experiential benchmarks for your own installation.

Who and what shows up

Ryan Walker

Electro Acoustics Sales Manager

Contributed expertise on Dickies Arena's cutting-edge AV capabilities and design.

Ben Graham

Business partner, Crown Design Group

Co-founder who built AV reputation at Bayside Community Church before launching independent commercial design work.

Garrett Walker

Business partner, Crown Design Group

Co-founder who worked with Ben Graham to establish Crown Design Group's AV credentials before moving into commercial projects.

Daniel Litwin

Voice of B2B, MarketScale

Conducted interviews with arena operators and designers to explain what makes modern venues tick.

Mike Graham

Consultant on Crown Design Group projects

Father of Ben Graham; contributed to Bayside holiday installation work alongside the Crown Design Group team.

Questions this channel answers

What goes into building a cutting-edge arena or event space?

The Install shows that projects like Dickies Arena require collaboration between operators and designers to integrate modern capabilities while honoring the venue's cultural heritage and roots.

The Install: Bringing A New Stadium To Life Coming Soon →

How do AV integrators transition from niche markets like churches to broader commercial work?

Crown Design Group built reputation through an AV department at Bayside Community Church and its Tampa campuses, then leveraged that foundation to launch independent commercial projects including interactive installations.

The Install, Episode 1: A MarketScale Pro AV Original Se… →

What makes a venue a must-see attraction?

Strategic investment in audiovisual technology, combined with design that brings a brand or cultural story to life, is what makes destinations like Times Square and Las Vegas, or newer venues like Dickies Arena, stand out.

The Install, Episode 1: A MarketScale Pro AV Original Se… →

Best place to start

The Install: Bringing A New Stadium To Life Coming SoonShows what goes into a major modern venue with interviews from operators and designers explaining cutting-edge capabilities and design philosophy.

Topics:Arena and event space designAV system integrationInteractive installationsSound and lighting systemsChurch and community AV

Themes:Physical space activation through audiovisual technologyDesign expertise rooted in real project executionClient and stakeholder collaboration in large-scale installations

Industry context

Immersive audiovisual spatial tracking is moving from one-time installations into long-running public attractions, requiring integrators to rethink how they design, commission, and maintain interactive spaces.

Immersive AV Spatial Tracking Moves to Daily Operation (avixa.org) ↗