Pinnacle
IT services spanning infrastructure, software, and managed support.
Pinnacle is an IT solutions provider that goes beyond hardware resale to deliver professional services, custom application development, managed services, and hosting. Their client base includes organizations that need a technology partner capable of handling both infrastructure and software, not just procurement. The MarketScale channel gives IT decision-makers a closer look at how Pinnacle approaches complex technology engagements across industries.
Partnership and vendor neutrality drive IT security outcomes
Pinnacle argues that understanding a client's unique environment, combined with vendor-agnostic platforms and managed services, outperforms transactional vendor relationships. Evidence comes from customer testimonials and partner integrations.
Pinnacle's channel thesis is that lasting IT and security partnerships depend on genuine understanding of a customer's environment rather than vendor lock-in or sales-first thinking. The content demonstrates this through customer case studies: Keelpoint's $2.8 billion wealth management operation relies on Pinnacle for SOC, advisory, and infrastructure; Grand River Dam Authority's CIO chose Pinnacle because they 'genuinely care' about his specific environment; Arctic Wolf's vendor-agnostic platform integrates with existing tools rather than forcing rip-and-replace. The repeated pattern is vendors who prioritize customization and long-term partnership over standardized solutions.
Drawn from Keelpoint Wealth Management Firm Hails Pinnacl… and 2 more →
“Pinnacle genuinely cares about his environment, which translates into a heightened sense of security.”
Pedro Serrano, Chief Information Officer, Grand River Dam Authority
By the numbers
What the channel argues
Who and what shows up
Scott Jenkins
Representative, Keelpoint (wealth management, Huntsville, Alabama)
Credited Pinnacle's exceptional support for managing SOC, advisory, infrastructure, and cloud services across a $2.8B assets-under-management firm.
Pedro Serrano
Chief Information Officer, Grand River Dam Authority
Highlighted Pinnacle's commitment to understanding his unique environment and providing tailored guidance as key reasons for vendor choice.
Britney Bohas
Director of Alliance, Axio
Provided sales guidance on tailoring cybersecurity pitches to audience roles and expressing risks in financial rather than technical terms.
Rob Greggs
Senior Systems Engineer, Arctic Wolf
Stated that cybersecurity is a business risk, not just IT risk, and cited accelerating cybercrime with 500,000+ incidents annually.
Lane Leach
Senior Systems Engineer, Pinnacle Business Systems
Emphasized data backup recovery as the most reliable method for restoring systems after catastrophic corruption.
Questions this channel answers
Why do large enterprises choose managed security partners over building internal SOCs?
Managed partners like Arctic Wolf offer 24/7 expertise, threat detection, vulnerability management, cloud security, and security awareness training tailored to the customer's environment without vendor lock-in. Keelpoint, with $2.8 billion in assets, relies on Pinnacle for this comprehensive managed approach.
Pinnacle Makes a Presence at the Arctic Wolf Event! →What separates a good IT vendor from one that genuinely understands my business?
According to Grand River Dam Authority's CIO, a good vendor 'genuinely cares' about your specific environment, provides valuable guidance tailored to your needs, and invests in understanding your business context rather than pushing generic solutions.
How Pinnacle Business Systems Redefines Technology Partn… →How should we present cybersecurity risk to non-technical executives?
Axio 360 recommends tailoring pitches and demos to the specific pain points and roles of the audience, and expressing cybersecurity concerns in financial terms rather than technical jargon to make the business case clear.
Empowering Sales Teams: Axio 360 and its Unique Perspect… →What are the real business costs of not backing up critical systems?
Data loss from lack of backups forces companies to either rebuild systems from scratch or lose data permanently. Backup restoration is the most reliable recovery method, yet many companies never create backups through oversight or lack of priority.
Ensure Your Business’ Future By Protecting Its Past →How does the IT industry stay relevant as technology evolves rapidly?
Pinnacle's 30-year evolution from IBM-only solutions to multi-vendor platforms demonstrates that tech firms must rebrand and adapt their value proposition as customer needs and the broader tech landscape change.
How to Pull Off a Company Rebrand in the IT Industry wit… →Best place to start
How Pinnacle Business Systems Redefines Technology Partnerships with Unmatched Customer DedicationDirectly states the channel's thesis through a CIO's testimony about why environment-first partnership beats generic vendor solutions.
Keelpoint Wealth Management Firm Hails Pinnacle’s Cybersecurity Partnership for Enhanced Data ProtectionConcrete enterprise case study showing how a $2.8B firm uses managed services across SOC, cloud, and infrastructure.Industry context
Organizations increasingly rely on outsourced managed security services to address talent scarcity and complex threat environments, with managed security now accounting for close to one-third of total MSP revenue and expanding at nearly double the overall market rate.
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