Skip to content
MarketScale
Creator HubsIn the Cloud
In the Cloud logo

Cloud strategy and enterprise technology decisions, explained clearly.

In the Cloud is a technology channel covering cloud infrastructure, enterprise software, and the business decisions behind digital adoption for B2B organizations. The show addresses cloud strategy, migration, security, and platform selection for IT leaders who need clear, vendor-neutral perspective. Technology buyers and IT professionals follow this channel for practical content that connects cloud concepts to real operational outcomes.

1 episode
Channel Brief·In the Cloud · 1 episode
Updated Dec 2, 2020

Cloud, IoT, and AI reshape how organizations scale

A fireside-chat series where technologists discuss how cloud connectivity, IoT, and AI enable projects at scale. Evidence comes from expert debate on accessibility, impact, and near-term improvements.

In the Cloud argues that the way organizations communicate, share data, and act on insights is fundamentally changing, with cloud technology at the center. The channel grounds this thesis in expert fireside chats that examine how IoT and AI solutions make large-scale projects more accessible and impactful, offering a window into the technical and business forces reshaping enterprise infrastructure.

Drawn from How IoT & AI Solutions are Supporting Projects…

2020 has been the year that technology has been fast-tracked to keep pace with changing demands of society.

In the Cloud, Episode 1

By the numbers

1

inaugural episode launched December 2020

What the channel argues

InsightIoT and AI solutions are becoming more accessible while supporting projects at scale.
Insight2020 accelerated technology adoption as organizations adapted to rapid societal change.
InsightCloud connectivity shapes how data communication and actionable insights flow through enterprises.

What you'll learn

How IoT and AI technologies are removing barriers to enterprise-scale deployment.
Why 2020 marked an inflection point in technology adoption speed across industries.
What accessibility and impact mean for organizations evaluating cloud and AI infrastructure decisions.

What to do about it

Evaluate your organization's readiness to adopt IoT and AI solutions as accessibility improves.
Assess how cloud connectivity can streamline your data communication and insight-to-action cycles.
Monitor near-term improvements in IoT and AI technology to plan your next infrastructure investment.

Questions this channel answers

Q

How are IoT and AI solutions changing enterprise project delivery?

These solutions are becoming more accessible while enabling organizations to execute projects at scale, reshaping how data flows and insights drive action.

How IoT & AI Solutions are Supporting Projects at Scale:…
Q

Why did technology adoption accelerate in 2020?

Technology was fast-tracked to keep pace with rapidly changing societal demands, forcing organizations to adopt cloud and related infrastructure faster than before.

How IoT & AI Solutions are Supporting Projects at Scale:…
Q

What role does cloud connectivity play in modern enterprise?

Cloud connectivity underpins how organizations communicate, share data, and act on insights, making it central to competitive advantage.

How IoT & AI Solutions are Supporting Projects at Scale:…
Topics:IoT and AI solutionsCloud connectivityEnterprise scalabilitySoftware and IT infrastructureMobile solutions
Themes:Cloud as enabler of scaleAccessibility of enterprise AI and IoTTechnology acceleration driven by market demand

Industry context

Cloud providers are integrating AI services into their platforms to lower entry barriers for enterprises and SMEs, accelerating AI adoption across industries without requiring specialized infrastructure investment.

Want a show like this for your brand?

MarketScale produces and distributes branded shows like In the Cloud for B2B companies.

Build your show →