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Five decades of experiential marketing expertise for global B2B brands.

Impact XM is a full-service experiential marketing agency with over 50 years in the industry, specializing in immersive brand experiences for global clients. Their MarketScale channel covers event strategy, brand activation, and the role of live and hybrid experiences in B2B marketing programs. Content is relevant to marketing leaders, event professionals, and brand managers building in-person engagement strategies.

5 episodes
Channel Brief·Impact XM · 5 episodes
Synthesizing the full brief…

Latest media

Overcoming Imposter Syndrome: How Event Marketers Can Empower Their True Potential

Media · Aug 22

Overcoming Imposter Syndrome: How Event Marketers Can Empower Their True Potential

Overcoming imposter syndrome was part of Courtney Stanley when she made a bold shift in her career at the end of 2019 and early 2020. She decided to pursue the path of entrepreneurship. She is a keynote speaker, event emcee, podcaster, and coach. Her humility is personable, and her approach is empowering. “It’s important to…

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Episodes

4 items
Experiential Experts: Why Representation Matters in the Workforce -Diversity, Equity, and Inclusion

Experiential Experts: Why Representation Matters in the Workforce -Diversity, Equity, and Inclusion

Representation is vital in championing diversity, equity, and inclusion. It ensures diverse voices are heard and valued in all settings, particularly the workplace. By enabling individuals to contribute their unique experiences and perspectives, it fosters an inclusive environment, challenges biases, and promotes equal opportunities for all. While the pandemic may have put a pause on…

May 10, 2022View now →
The Taste of Success For The Events Market at Crépes Á Latte with Hailey Rosenstein

The Taste of Success For The Events Market at Crépes Á Latte with Hailey Rosenstein

In the dynamic and constantly evolving events market, navigating businesses traditionally dependent on in-person conferences and exhibitions through the twists and turns of the pandemic is not easy. Some might say the task is next to impossible. However, those naysayers haven’t met Hailey Rosenstein, Founder and Chief Marketing Officer of Crépes Á Latte. As Experiential…

Jan 18, 2022View now →
Before, During, and After: How Hospitality Businesses Reacted to the Pandemic

Before, During, and After: How Hospitality Businesses Reacted to the Pandemic

The hospitality industry revolves around interpersonal interactions—or so it seemed. Marti Winer, Vice President of MGM Resort Events Production, spoke with Experiential Experts hosts Lorre Crisswell and Holly Zalenski about how the industry and hospitality businesses have changed since the pandemic. One significant business change is slower decision-making, partly due to the need for flexibility….

Dec 26, 2021View now →
Executing a Philanthropic Event During the COVID-19 Pandemic

Executing a Philanthropic Event During the COVID-19 Pandemic

For this first episode of Experiential Experts, hosts Lorre Crisswell and Holly Zalenski spoke with Aimee McGranahan, Chief Operating Officer at Spookstock Foundation about hosting a philanthropic event during the pandemic. Aimee McGranahan’s mission is to support shadow warriors and their families. The foundation she works for supports these families through various fundraising events they…

Oct 2, 2021View now →