Impact XM
Five decades of experiential marketing expertise for global B2B brands.
Impact XM is a full-service experiential marketing agency with over 50 years in the industry, specializing in immersive brand experiences for global clients. Their MarketScale channel covers event strategy, brand activation, and the role of live and hybrid experiences in B2B marketing programs. Content is relevant to marketing leaders, event professionals, and brand managers building in-person engagement strategies.
Events Thrive When Leaders Embrace Authenticity and Adapt.
Impact XM profiles event and hospitality leaders navigating pandemic disruption through candid reflection, innovation, and inclusion. Real stories, real stakes.
Impact XM's thesis is that events and experiential businesses survive and flourish not through denial of crisis, but through radical honesty about struggle and swift operational adaptation. The channel profiles entrepreneurs and executives who openly discuss both their imposter syndrome and their solution-driven pivots, arguing that transparency and flexibility are now competitive advantages in the events and hospitality sectors.
Drawn from Overcoming Imposter Syndrome: How Event Market… and 3 more →
“You're really only seeing the tip of the iceberg when you see people on stage, hear them on a podcast. You've missed the struggle to get there.”
Courtney Stanley, keynote speaker and coach
By the numbers
What the channel argues
Who and what shows up
Courtney Stanley
Keynote speaker, event emcee, podcaster, and coach
Shared personal journey overcoming imposter syndrome through entrepreneurial pivot and articulated that visible success masks unseen struggle.
Hailey Rosenstein
Founder and Chief Marketing Officer, Crépes Á Latte
Demonstrated solution innovation in response to pandemic challenges in the events market through turnkey hospitality experiences.
Marti Winer
Vice President of MGM Resort Events Production
Spoke directly to how hospitality businesses adapted operations, noting the shift toward flexibility and heightened customer emotions post-pandemic.
Aimee McGranahan
Chief Operating Officer, Spookstock Foundation
Led the organization's philanthropic event strategy, growing from patron in 2012 to COO, demonstrating sustained mission delivery through disruption.
Lorre Crisswell and Holly Zalenski
Hosts, Experiential Experts / Impact XM
Facilitated candid conversations with event and hospitality leaders, providing platform for authenticity and vulnerability.
Questions this channel answers
How do event professionals overcome imposter syndrome and self-doubt?
By clarifying the purpose of their work and remembering that visible success is only the tip of the iceberg, with unseen struggle underneath.
Overcoming Imposter Syndrome: How Event Marketers Can Em… →How have hospitality businesses had to change their operations since the pandemic?
They now require more flexibility, deferring decisions on attendance numbers and virtual options until closer to the event date, and staff must manage heightened customer emotions.
Before, During, and After: How Hospitality Businesses Re… →Why does representation matter in experiential and events businesses?
Representation ensures diverse voices are heard and valued, fosters inclusive environments, challenges biases, and promotes equal opportunities for all.
Experiential Experts: Why Representation Matters in the … →How do hospitality and food service brands add value to events?
Turnkey providers like Crépes Á Latte deliver unique food and beverage experiences across the country that help brands make an impact on their customers.
The Taste of Success For The Events Market at Crépes Á L… →How do philanthropic foundations sustain events during disruption?
By bringing in headliner entertainment and maintaining focus on their core mission to support their community, as exemplified by Spookstock Foundation.
Executing a Philanthropic Event During the COVID-19 Pand… →Best place to start
Overcoming Imposter Syndrome: How Event Marketers Can Empower Their True PotentialIntroduces the channel's core thesis: authenticity and vulnerability are strengths, not weaknesses, in event leadership.
Before, During, and After: How Hospitality Businesses Reacted to the PandemicConcrete look at how operational adaptation and flexibility became survival skills in events and hospitality.Industry context
Hospitality operators increasingly prioritize operational flexibility, employee wellbeing, and authentic guest experiences alongside technology adoption, with competitive advantage now tied to workforce engagement and cultural alignment rather than automation alone.
Latest media
Episodes
Follow the channel
Get new Impact XM episodes in your inbox.
Subscribe to follow the conversation. We send a short note when new episodes and contributions go live.
Want a show like this for your brand?