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Medical countermeasures protecting people from public health emergencies.

Emergent BioSolutions develops and manufactures medical countermeasures designed to protect people from chemical, biological, radiological, and nuclear threats, as well as infectious disease outbreaks. The company works with governments and health agencies to ensure readiness for public health emergencies before they occur. On MarketScale, Emergent BioSolutions shares content on preparedness policy, manufacturing, and the science behind medical countermeasure development.

4 episodes
Channel Brief·Emergent BioSolutions · 4 episodes
Updated Aug 24, 2023

Stigma, Leadership, and Access: Reshaping Addiction Response

Four episodes ground the addiction crisis in lived experience, authentic leadership, and a concrete policy win: OTC naloxone. The channel argues that removing barriers and normalizing help-seeking saves lives.

The channel's core argument is that stigma, lack of tools, and access barriers are the real obstacles to addiction treatment, not willingness to seek help. It proves this through personal testimony from leaders with lived family experience and by tracking a concrete policy outcome: the shift of naloxone to over-the-counter status, which the channel frames as evidence that collaboration and barrier removal work.

Drawn from Impacting the Stigma and 2 more

People are more likely to follow someone who is authentic, even if they are not always perfect.

Dr. Jen Welter, first woman to coach in NFL

By the numbers

10

overdoses Allie Hunter's sister survived

What the channel argues

InsightStigma prevents people from seeking addiction treatment and affects family members who fear judgment.
InsightAllie Hunter felt helpless as a family member after her sister endured ten overdoses without the tools to help.
InsightOTC naloxone availability removes barriers and allows mainstream access to a lifesaving medication nationwide.
InsightAuthentic leadership builds trust faster than perfection and persistence matters in male-dominated fields.
InsightAccessible and affordable resources are necessary to support individuals with substance use disorders.

What you'll learn

Shame and isolation are documented barriers that keep millions from seeking addiction treatment, and normalizing addiction reduces that burden.
Family members of people with addiction often lack practical tools and knowledge, creating helplessness even when they want to help.
Policy wins like OTC naloxone require deliberate teamwork and barrier removal, not just good intent.
Leaders who share authentic struggles and admit imperfection earn faster follower trust than those presenting as flawless.

What to do about it

Audit your organization's messaging about addiction and substance use disorders to identify and eliminate stigmatizing language and assumptions.
Invest in accessible, affordable support resources and ensure staff know how to direct people to them without judgment.
Model authenticity and persistence in your leadership communication, especially if you lead in underrepresented or male-dominated roles.

Who and what shows up

Allie Hunter

Director, Community Health Solutions

Shared her family's addiction crisis and her mission to equip others with support tools she wished she had when her sister had ten overdoses.

Dr. Jen Welter

First woman to coach in the National Football League

Emphasized that authentic, honest leadership builds trust faster than perfection and highlighted the importance of persistence in male-dominated fields.

Questions this channel answers

Q

What keeps people from seeking addiction treatment?

Stigma, shame, fear of judgment, and lack of knowledge about available resources. Family members also feel isolated and blamed, compounding the barrier.

Impacting the Stigma
Q

How do you reduce shame around addiction?

By normalizing the idea of addiction, showing that people are not alone, and ensuring accessible, affordable resources are available and visible.

Impacting the Stigma
Q

What does it take to make lifesaving medications widely available?

Teamwork, hard work, collaboration, and deliberate barrier removal. OTC naloxone is an example of how accessibility and removing obstacles enables mainstream adoption.

The Impact of Naloxone OTC
Q

How does authenticity shape effective leadership?

People are more likely to follow leaders who are real and honest, even if imperfect, than leaders who appear flawless. Persistence is especially critical for leaders in male-dominated fields.

Leading the Charge
Topics:Addiction stigma and public perceptionNaloxone access and OTC availabilityFamily support and lived experienceAuthentic leadership in male-dominated fields
Themes:Stigma as a structural barrier, not a personal failingLived experience driving policy and organizational changeAuthenticity and accessibility as leadership and public health tools

Industry context

Overdose prevention and addiction treatment have become focal points in public health policy and organizational strategy. Expanded naloxone availability and stigma reduction efforts are increasingly integrated into workplace, campus, and community-wide interventions.

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