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Medical countermeasures protecting people from public health emergencies.

Emergent BioSolutions develops and manufactures medical countermeasures designed to protect people from chemical, biological, radiological, and nuclear threats, as well as infectious disease outbreaks. The company works with governments and health agencies to ensure readiness for public health emergencies before they occur. On MarketScale, Emergent BioSolutions shares content on preparedness policy, manufacturing, and the science behind medical countermeasure development.

4 episodes

Channel Brief·Emergent BioSolutions · 4 episodes

Updated Aug 24, 2023

Barrier removal unlocks addiction treatment and lifesaving care

Emergent BioSolutions argues that stigma, access gaps, and leadership authenticity are the real blockers to public health progress. Named leaders and a concrete OTC naloxone case study ground the thesis.

Emergent BioSolutions contends that removing systemic and cultural barriers to treatment is more powerful than any single intervention. The channel proves this by centering personal testimony (Allie Hunter's decade of family addiction) alongside a concrete policy win: OTC naloxone availability, achieved through collaboration and deliberate barrier removal, now makes a lifesaving medication mainstream where it was previously gated.

Drawn from Impacting the Stigma and 2 more →

“People are more likely to follow someone who is authentic, even if they are not always perfect.”
Dr. Jen Welter, first woman to coach in the NFL

By the numbers

overdoses Allie Hunter's sister survived

overdoses survived by Allie Hunter's sister

What the channel argues

InsightStigma prevents millions from seeking addiction treatment, requiring normalized public perception to unlock recovery.→

InsightOTC naloxone removes barriers and makes lifesaving medication mainstream through collaboration and accessibility focus.→

DataAllie Hunter lacked tools to help her sister through ten overdoses, motivating her mission to equip others.→

InsightAccessible and affordable resources are necessary to support individuals with substance use disorders at scale.→

What you'll learn

•Shame and isolation are structural barriers to addiction treatment, not individual failings, and require normalized social messaging to overcome.

•Family members often feel helpless during a loved one's addiction without proper tools or frameworks, driving the need for support infrastructure.

•OTC medication access, achieved through deliberate policy work and cross-sector collaboration, can reshape community capacity to respond to overdoses.

•Authentic leadership, particularly from underrepresented leaders in traditional fields, builds trust faster than perfection and drives organizational change.

What to do about it

→Prioritize barrier removal and accessibility over single-intervention approaches when designing addiction support or public health programs.

→Normalize addiction as a medical condition in internal communications and community-facing messaging to reduce shame and encourage help-seeking.

→Invest in training and tools for family members and frontline responders, not just treatment providers, to build distributed capacity.

Who and what shows up

Allie Hunter

Director, Community Health Solutions

Shares lived experience of family addiction and translates personal helplessness into a mission to equip others with support tools and knowledge.

Dr. Jen Welter

First woman to coach in the National Football League

Articulates the power of authentic leadership and persistence in male-dominated fields, framing authenticity as a trust-building strategy.

Questions this channel answers

What keeps people from seeking addiction treatment?

Stigma, shame, and fear of judgment prevent individuals and families from seeking help. Normalizing addiction as a medical condition and ensuring accessible resources are necessary to overcome these barriers.

Impacting the Stigma →

How can communities better respond to overdoses?

OTC naloxone availability removes barriers and makes lifesaving medication mainstream, giving communities the opportunity to respond at scale through collaboration and deliberate accessibility focus.

The Impact of Naloxone OTC →

What drives effective leadership, especially in male-dominated fields?

Authenticity and persistence matter more than perfection. People follow leaders who are real and honest, and who refuse to give up despite structural obstacles.

Leading the Charge →

Best place to start

Personal ConnectionsAllie Hunter's concrete family story grounds the channel's entire argument about why barrier removal matters in addiction care.

The Impact of Naloxone OTCShows the real-world outcome of barrier removal: how collaboration and accessibility made a lifesaving medication mainstream.

Topics:Naloxone availability and OTC accessAddiction treatment stigmaFamily support and recovery resourcesLeadership authenticity in male-dominated fields

Themes:Barrier removal as the primary lever for public health impactPersonal testimony and lived experience as credibility anchorsAuthenticity and persistence in reshaping cultural and organizational norms