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Emergent BioSolutions

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Medical countermeasures protecting people from public health emergencies.

Emergent BioSolutions develops and manufactures medical countermeasures designed to protect people from chemical, biological, radiological, and nuclear threats, as well as infectious disease outbreaks. The company works with governments and health agencies to ensure readiness for public health emergencies before they occur. On MarketScale, Emergent BioSolutions shares content on preparedness policy, manufacturing, and the science behind medical countermeasure development.

4 episodes
Channel Brief·Emergent BioSolutions · 4 episodes
Updated Aug 24, 2023

Stigma and access barriers block addiction treatment nationwide

Emergent BioSolutions argues that shame, family isolation, and medication unavailability keep millions from recovery. The channel shows how normalizing addiction and removing barriers—like OTC naloxone—unlock pathways to care.

Emergent BioSolutions contends that stigma and structural barriers, not addiction itself, are the primary obstacles keeping people from seeking treatment and recovery. The channel builds this argument through personal testimony—a director's account of feeling helpless during her sister's ten overdoses—paired with a concrete policy win: the shift of naloxone to over-the-counter status, which the content frames as proof that removing barriers and normalizing the conversation actually works.

Drawn from Impacting the Stigma and 2 more

People are more likely to follow someone who is authentic, even if they are not always perfect.

Dr. Jen Welter, first woman to coach in the National Football League

By the numbers

10

overdoses a family member endured before support tools existed

10

overdoses survived by one family member before intervention

What the channel argues

InsightStigma prevents people from seeking addiction treatment due to shame and fear of judgment.
DataAllie Hunter's sister survived ten overdoses while family lacked tools to intervene effectively.
InsightOver-the-counter naloxone removes barriers and makes lifesaving medication mainstream accessible.
InsightNormalizing addiction conversation is critical to reducing shame and isolation among sufferers.
InsightAccessible and affordable resources for substance use disorders are necessary but currently insufficient.

What you'll learn

Shame and fear are structural barriers to treatment equal to or greater than the addiction itself.
Family members often feel helpless and blame themselves, creating a secondary barrier to seeking help.
Policy changes like OTC naloxone require teamwork and collaboration to overcome established barriers.
Authentic leadership—being real rather than perfect—builds trust faster in teams and movements.

What to do about it

Normalize addiction in public discourse and remove stigmatizing language from treatment communications.
Invest in accessible and affordable resources for both individuals with substance use disorders and their family members.
Pursue policy changes that remove structural barriers to lifesaving medications and support tools.

Who and what shows up

Allie Hunter

Director, Community Health Solutions

Shared personal experience of feeling helpless during her sister's ten overdoses, motivating her work to equip others with support tools she lacked.

Dr. Jen Welter

First woman to coach in the National Football League

Articulated the role of authenticity in leadership and the importance of persistence in male-dominated fields.

Questions this channel answers

Q

What prevents people from seeking addiction treatment?

Stigma, shame, and fear of judgment keep millions from seeking help. Family members may also feel blamed or judged, creating a secondary barrier.

Impacting the Stigma
Q

How can communities respond better to addiction?

Normalize addiction as a medical condition rather than a moral failing, and ensure accessible and affordable resources are available to individuals and families.

Impacting the Stigma
Q

What impact does OTC naloxone have on overdose response?

Over-the-counter naloxone brings lifesaving medication into mainstream accessibility and creates opportunities for community response previously blocked by prescription barriers.

The Impact of Naloxone OTC
Q

What builds trust in leadership?

Authenticity and honesty build trust faster than perfection. Leaders who are real with themselves and others are more likely to be followed.

Leading the Charge
Topics:Stigma in substance use disorder treatmentNaloxone accessibility and OTC availabilityFamily support and caregiving toolsLeadership authenticity
Themes:Stigma as a treatable public health barrierBarrier removal through policy and accessibilityAuthentic leadership in high-stakes fields

Industry context

The global substance abuse treatment market is expanding rapidly, projected to grow from USD 12.91 billion in 2025 to USD 32.91 billion by 2034, driven by increasing demand for accessible treatment solutions.

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