Printing, imaging, and labeling technology for business.
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Printing, imaging, and labeling technology for business.
Two moves signal Brother's bet on direct-to-film production: a new 32-inch roll system for high-volume shops, and a president appointment focused on regional expansion.
Brother is positioning itself as a manufacturer of industrial-grade production equipment, not just office devices. The channel documents this shift through two concrete moves: the DTRX flagship DTF system built on core components proven in textile white ink printing, and the appointment of a president with deep regional and strategic experience across the Brother Group, signaling intent to deepen Americas market penetration.
Drawn from Brother Offers New 32" Direct-to-Film Roll Sol… and 1 more →
“DTRX combines uncompromising print quality with proven dependability, giving business owners the confidence to scale their business.”
Brother International Corporation, DTRX announcement
By the numbers
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32 inches
direct-to-film roll width on new DTRX flagship
2001
year Kenji Kamei joined Brother
What the channel argues
Who and what shows up
Kenji Kamei
President, Brother International Corporation, effective April 1, 2026
Appointed to lead Americas expansion with 25+ years in the Brother Group and prior presidency of Brother Brazil, signaling geographic and strategic focus.
Brother International Corporation
Manufacturer
Launched the DTRX, a 32-inch DTF roll system, and announced leadership appointment focused on Americas growth.
Questions this channel answers
What is the DTRX and what market is it built for?
The DTRX is Brother's new flagship all-in-one direct-to-film printing system designed for high-volume production environments, combining industrial-grade reliability with plug-and-play integration.
Brother Offers New 32" Direct-to-Film Roll Solution →What is Kenji Kamei's background and why was he appointed?
Kamei joined Brother in 2001, held leadership roles at Brother Industries Ltd., BIC-USA, and Brother Brazil, and most recently served as vice president and officer of corporate planning. He was appointed to position the company for next-phase growth across the Americas.
Brother International Corporation Announces Top Manageme… →Best place to start
Industry context
The digital printing market is expanding rapidly, projected to grow from USD 36.07 billion in 2025 to USD 74.83 billion by 2035, driven by increasing demand for efficient production technologies and quality at scale.
