What I'll show you
How publishing built my industry seat
From journalist-style podcasting to Advisory Panel member at AVIXA. The mechanics behind that arc: what to publish, who to feature, and why consistency compounds.
How I keep 179 episodes shipping without a content team
No producer, no coordinator. MarketScale and a process. I'll walk you through it.
How a podcast turns into a newsletter, a network, and a board seat
Inside Integrated Tech (1,285 subscribers) didn’t exist before the podcast. Neither did NSCA Foundation Ambassador. Here’s how one feeds the other.
Who it's for
Pro AV manufacturers
Marketing leaders at AV manufacturers trying to build authority with integrators and end-users
Integrators
Marketing or business development at integration firms who need a voice but don’t have a content engine
AVIXA / industry orgs
Association marketers building thought leadership inside a specialized industry
Marketers ready to publish
In-house marketers told to “be the voice of the brand” with no playbook for actually doing it
What 179 episodes built
The platform
Built for the way industry voices actually get made
One workflow, every episode
Recording, editing, publishing, distribution. The same process for episode 1 and episode 179. That’s how you keep shipping.
Audience compounding by default
Each episode becomes a podcast, a newsletter, a clip series, a search-indexed article. One conversation, eight surfaces.
Industry positioning, on tap
Guest network, host platform, and editorial calendar are the same system. The seat at the table is a byproduct.
Tell me about your team
I'll tailor the walkthrough to where you actually are.
Ben Thomas hosts Pro AV Today and serves on AVIXA's Digital Advisory Panel. He's not a sales rep. He's a practitioner who'll show you what's worked for him.