Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Content Creation stories
A Recipe for Building Community
Building a community for a business or brand is the powerhouse way to go from good to great. Companies that can transition from delivering products and…
3 Tips for Starting Your Own B2B Podcast
In recent years, podcasts have become a main communication tool for B2B companies. From industry thought leadership to education, there's a podcast for just…
5 Ways To Come Up With Great Video Ideas
Video is one of the best ways to share your message with your community and grow your business. Videos are sharable, engaging, and fun. They let you create a…
9 Ways B2B Companies Can Save Money Using MarketScale
In today's competitive business landscape, it's essential for companies to find ways to cut costs and optimize operations. HR, sales, and marketing are…
ChatGPT Plus Rolls Out, But You May Still Have to Wait to Use It
ChatGPT Plus, the upgraded version of the popular language model, ChatGPT, has officially launched for $20 per month.
Meta Partners with BuzzFeed to Attract Creators from TikTok
Meta, the social media giant, is reportedly paying BuzzFeed millions of dollars to help attract more creators to Facebook and Instagram. As part of a reported…
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Free workspace
Turn your own experts into media like this.
You came for the ideas. You can publish them too. A free MarketScale workspace gives your team the tools to capture, produce, and distribute video, podcasts, and articles that buyers act on. No credit card, no demo required.
NPS +73 · 1,000+ creators · 38+ countries
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