Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Marketing stories
Understanding the Power of User-Generated Content in B2B
Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they
The Role of Podcasts in B2B Marketing Strategies
Podcasts have emerged as a powerful tool for engaging audiences, establishing authority, and driving business growth.
How MarketScale Prepares You to Be B2B Trend-Ready in 2025
MarketScale empowers B2B success in 2025 with AI-driven content, expert networks, and authentic video tools for every buyer journey stage.
Launching “Job Moves”: Michael Horn’s Career Strategies 2024
Navigating career transitions has never been more complex, or more critical. The job market, shaped by rapid technological advancements, the rise of AI, remote…
The Rise of Real-World Moments and Experiential Marketing
It's no secret that the pandemic has significantly impacted consumer behavior, and as we emerge from these challenging times, a fascinating shift can be…
What Older Professionals Have To Offer The Content Creation Market
For many who didn’t grow up in such tech-savvy eras, the massive shift to remote work and digitization during the COVID era provided a new challenge of…
Unlocking Brand Growth Secrets with John Merris, Solo Brands' CEO
John Merris, CEO of Solo Brands, has an impressive track record. Here he shares the philosophy and brand growth secrets that he used to scal
Stop Wasting Trade Show Dollars: Make Every Spend Count 2023
Trade shows can be a great way for businesses to showcase products and services to potential customers and partners. Often they are sales teams' primary way…
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Free workspace
Turn your own experts into media like this.
You came for the ideas. You can publish them too. A free MarketScale workspace gives your team the tools to capture, produce, and distribute video, podcasts, and articles that buyers act on. No credit card, no demo required.
NPS +73 · 1,000+ creators · 38+ countries
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