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MarketScale Editorial

Every B2B company is becoming a media company.

The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.

Content strategyProduction craftApplied AICase studies
What we cover
  • 01
    Content strategy
    Turning company expertise into a publishing engine.
  • 02
    Production craft
    What makes buyers watch content instead of skip it.
  • 03
    Scaling real expertise with AI, not replacing it.
  • 04
    The programs, and the numbers behind them.
Content Creation

Content Creation stories

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Content Creation

3D Interactive Training: Future-Proofing B2B Marketing Strategies

As the global business community eagerly anticipates the launch of Apple Vision Pro on February 2, 2024, a significant transformation is underway in the realm…

January 18, 20244 min read
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Content Creation

Santa’s Waiting in MarketScale Studio… Are You Ready To Be Legendary?

As the holiday season approaches, brands are exploring innovative ways to connect with their audiences. In the dynamic landscape of influencer marketing,…

December 16, 20232 min read
A group of people discussing ideas around laptops in a bright, modern office space.
Content Creation

Influencer Marketing: Transforming B2B with Lessons from B2C

Influencer marketing, a mainstay in B2C strategies, is now making its mark in the B2B world. The question is no longer whether it can be effective but how B2B…

December 11, 20233 min read
A close-up of a video editing setup featuring a mechanical keyboard and color grading on a monitor.
Content Creation

Digital Content Services: Perfecting Video with Proofing Tool

At the core of MarketScale Studio's digital content creation services is our proofing process which exemplifies our steadfast commitment to upholding and…

December 6, 20232 min read
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Content Creation

New Studio Interface, Now With the Latest Updates

Howdy there, content creators! We're thrilled to share some fantastic news with you about the revamped MarketScale Studio user interface. We

August 14, 20232 min read
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Content Creation

MarketScale Spotlight: The Artistic Journey of 3D Animator Kiara

As the digital world continues to shape our creative expressions, the role of artists and their ability to communicate through various mediums is more…

July 11, 20231 min read
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Content Creation

Are You Thready For This?

Two Threads are better than one, but, we're not too sure if Elon Musk, the wealthiest man in the world and former CEO of Twitter would agree. In Instagram's…

July 7, 20233 min read
Content Creation

Lessons to Be Learned From Ice Cross: The Rise of a Phenomenal Sport

Ice Cross, a thrilling combination of X Games downhill snowboard racing and ice hockey, is sweeping the world by storm and MarketScale had the privilege of…

June 27, 20233 min read
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Content Creation

Unveiling the Power of Interactive Marketing

In today's fast-paced digital landscape, where consumers are bombarded with a constant stream of advertisements and content, marketers are seeking innovative…

June 16, 20233 min read
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Content Creation

Getting Your Brand's Story "Right"

MarketScale is bringing the sexy back into B2B and B2C via direct content creation between its clientele and its consumers. At its core, the importance of B2C…

June 12, 20232 min read
Content Creation

Why Interactive Videos Matter for Your Business

From shoes, cell phones, and kitchen gadgets, you name it and there’s an interactive video for it. If you're in charge of a marketing campaign, you may be on…

June 9, 20232 min read
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Content Creation

Streamline Content Capture with MarketScale’s Request Tool

The Request Tool Powerhouse! Welcome to MarketScale Tutorials! In this tutorial, we will explore the powerful features of the MarketScale Request Tool. Gone…

June 5, 20233 min read
B2B Content Weekly

The research, before everyone else has it.

One email a week: the data, benchmarks, and plays behind how the fastest-growing B2B teams produce content. No pitch.

No noise. Unsubscribe anytime.

Free workspace

Turn your own experts into media like this.

You came for the ideas. You can publish them too. A free MarketScale workspace gives your team the tools to capture, produce, and distribute video, podcasts, and articles that buyers act on. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system