Liang "Larry" Yu is a distinguished Professor of Hospitality Management at the George Washington University School of Business, with expertise in Knowledge Management, Hospitality Management, and Organizational Culture. His current research delves into areas such as Hotel Market Analysis, Tourism Product Value Chain Analysis, and Hospitality Crisis Management. Over the years, he has secured multiple research grants, including studies on cultural preservation in China's Mount Wutai, tourism assessments in South Africa and Zambia, and the adaptive effectiveness of expatriate hospitality managers in China.