Skip to content
MarketScale
Demo
Contributors›Izzi Demara
ID

Marketing Manager

Izzi Demara

Current #AVtweep. Former College Head Coach (Women's Lacrosse) & Athletics Administrator (SWA). Four year collegiate student-athlete at St. Bonaventure University ('12). Master of Sports Administration from Canisius College ('14). Marketing Manager at RoomReady. RoomReady is an AV integration company that believes when it comes to meeting room technology, SIMPLE IS BETTER; installations should be quick and painless, because SPEED MATTERS; and FLEXIBILITY IS KEY, so we can plug in anywhere in your AV solutions process.

1 articleLinkedIn ↗
Contributor Brief·Izzi Demara · 1 article
Updated Sep 29, 2023

Playful marketing and personality drive influence in traditional AV industries

Demara argues that professional credibility and industry leadership in traditional B2B sectors no longer require conformity to formal, buttoned-up marketing norms. Instead, she demonstrates that younger professionals who inject personality, humor, and unconventional tactics into their brand-building actually expand their influence and attract both peers and clients more effectively than those following conventional playbooks.

40

young AV leaders recognized for creative influence under 40

“Young AV leaders prove playful, unconventional marketing tactics drive industry influence and success.”

CI 40 Under 40 marketing approach

Dimensions of success among young pro AV leaders

Creative marketing differentiation9
Peer network influence8
Unconventional brand personality8
Industry recognition9

SHARE

26%Creative marketing
Creative marketing differentiation
Peer network influence
Unconventional brand personality
Industry recognition

1

article profiling unconventional AV industry marketing success

Pro AV marketing doesn't require formality to command professional respect and deals.

CI 40 Under 40 marketing approach

Fun marketing approaches signal innovation and accessibility in traditionally conservative sectors.

CI 40 Under 40 marketing approach

“Personality breaks through noise where credentials alone cannot in B2B industries.”

Themes:Personality-driven credibility in B2B marketingUnconventional tactics outperform formal normsYouth leadership challenging industry conventions

What is MarketScale

These experts publish through MarketScale, a content platform that turns industry knowledge into articles, video, and audience. Want the same for your team?