Skip to content
MarketScale
Demo
Contributors›Izzi Demara
ID

Marketing Manager

Izzi Demara

Current #AVtweep. Former College Head Coach (Women's Lacrosse) & Athletics Administrator (SWA). Four year collegiate student-athlete at St. Bonaventure University ('12). Master of Sports Administration from Canisius College ('14). Marketing Manager at RoomReady. RoomReady is an AV integration company that believes when it comes to meeting room technology, SIMPLE IS BETTER; installations should be quick and painless, because SPEED MATTERS; and FLEXIBILITY IS KEY, so we can plug in anywhere in your AV solutions process.

1 articleLinkedIn ↗
Contributor Brief·Izzi Demara · 1 article
Updated Sep 29, 2023

Unconventional marketing and youth leadership reshape professional AV industry norms

Demara argues that the professional AV industry has been constrained by overly formal, risk-averse marketing traditions that fail to engage younger decision-makers and talent. She demonstrates that playful, creative, and personality-driven approaches—exemplified by the CI 40 Under 40 program—prove more effective at building influence and driving industry momentum than conventional corporate positioning.

40

young AV leaders recognized for unconventional industry influence tactics

“Young AV leaders are proving that playful, unconventional marketing tactics can drive industry influence and success.”

A Creative and Fun Marketing Approach to Pro AV? That's How the CI 40 Under 40's Do It

Core elements of youth-driven AV industry leadership strategy

Personality-driven messaging9
Creative, non-traditional tactics9
Community engagement and playfulness8
Rejection of rigid corporate formality8

SHARE

26%Personality-driven messaging
Personality-driven messaging
Creative, non-traditional tactics
Community engagement and playfulness
Rejection of rigid corporate formality

generational shift

in how professional AV industry defines and executes marketing credibility

Industry influence no longer requires conformity to decades-old corporate communication norms.

A Creative and Fun Marketing Approach to Pro AV? That's How the CI 40 Under 40's Do It

Fun and professionalism are not mutually exclusive in AV leadership and market positioning.

A Creative and Fun Marketing Approach to Pro AV? That's How the CI 40 Under 40's Do It

“The next generation of AV leaders is rewriting the rulebook on industry credibility.”

Themes:Unconventional marketing as competitive advantage in traditionally conservative industriesYouth leadership catalyzing generational shifts in professional norms and communicationPersonality and playfulness as authentic drivers of industry influence

What is MarketScale

These experts publish through MarketScale, a content platform that turns industry knowledge into articles, video, and audience. Want the same for your team?