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Marketing Manager

Izzi Demara

Current #AVtweep. Former College Head Coach (Women's Lacrosse) & Athletics Administrator (SWA). Four year collegiate student-athlete at St. Bonaventure University ('12). Master of Sports Administration from Canisius College ('14). Marketing Manager at RoomReady. RoomReady is an AV integration company that believes when it comes to meeting room technology, SIMPLE IS BETTER; installations should be quick and painless, because SPEED MATTERS; and FLEXIBILITY IS KEY, so we can plug in anywhere in your AV solutions process.

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Contributor Brief·Izzi Demara · 1 article
Updated Sep 29, 2023

Playful marketing drives influence in traditionally buttoned-up AV industry

Demara argues that the professional AV industry has been held back by overly formal, conventional marketing that fails to resonate with emerging leaders. She advocates for unconventional, personality-driven tactics as the legitimate path to building credibility and industry influence among younger decision-makers.

40

AV leaders under 40 recognized in CI industry award

“Young AV leaders prove playful, unconventional marketing can drive industry influence.”

CI 40 Under 40's approach

Marketing approach characteristics among emerging AV industry leaders

Creative and fun tactics1
Unconventional channels1
Personality-driven positioning1
Traditional formal methods0

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33%Creative and
Creative and fun tactics
Unconventional channels
Personality-driven positioning
Traditional formal methods

1

article examining youth leadership shift in pro AV sector

Industry success no longer requires conforming to outdated marketing playbooks.

Youth leadership redefinition in AV

Playfulness in professional marketing signals confidence, authenticity, and generational change.

AV industry modernization thesis

“Creative marketing breaks through industry noise where formality fails.”

Themes:Unconventional marketing as industry legitimacy strategyGenerational shift in professional AV credibility-buildingPlayfulness as competitive differentiation in B2B sectors

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