Associate Professor of Marketing and Chair, Department of Business Management
Douglas Friedman
A skilled and experienced teacher, highly knowledgeable in several subfields of Marketing. Experienced in all aspects of marketing research design, including questionnaire design, scale development and testing, and various types of data analysis using SPSS. Experienced in conducting exploratory (focus groups and depth interviews), descriptive and causal research.
A skilled and experienced teacher, highly knowledgeable in several subfields of Marketing. Experienced in all aspects of marketing research design, including questionnaire design, scale development and testing, and various types of data analysis using SPSS. Experienced in conducting exploratory (focus groups and depth interviews), descriptive and causal research.
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