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Dave Haynes

Dave what passes for a pioneer in the nascent digital signage industry, having been involved since 1999. Prior to that, He was involved in the early days of the World Wide Web, which has many similarities in terms of the frenzy.

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Contributor Brief·Dave Haynes · 1 article
Updated Sep 8, 2023

AV-IT convergence shifts budget authority and infrastructure control to AV professionals

Haynes argues that as AV and IT domains converge, AV professionals gain unprecedented influence over enterprise infrastructure decisions and capital allocation. This structural shift fundamentally expands the scope and budget authority of AV roles beyond traditional audiovisual concerns into core IT spending priorities.

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critical inflection point where AV becomes IT infrastructure decision-maker

“Professionals gain newfound influence over enterprise spending decisions and infrastructure investments.”

AV and IT Convergence Means Convenience and Bigger Budgets for AV Professionals

Dimensions of AV professional authority expansion under IT convergence

Traditional AV scope (audiovisual systems only)1
Convergent scope (infrastructure, networking, capital decisions)3

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25%Traditional AV
Traditional AV scope (audiovisual systems only)
Convergent scope (infrastructure, networking, capital decisions)

infrastructure investment

now falls under AV professional purview as domains merge

Technology domains merge, creating structural opportunity for AV role expansion.

AV and IT Convergence Means Convenience and Bigger Budgets for AV Professionals

Convenience and budget growth follow organizational structure shifts in technical leadership.

AV and IT Convergence Means Convenience and Bigger Budgets for AV Professionals

“AV professionals now control infrastructure investment decisions enterprises cannot avoid.”

Themes:Convergence as power redistribution mechanismBudget authority follows technical domain integrationAV professionals as infrastructure gatekeepers

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