Thomas Riley in the Heartland: Day 2

Thomas ‘TC’ Riley, our Analytics Manager, continued his road trip through the Midwest on Tuesday. After stopping in Missouri and Illinois on his first day, TC headed north to Wisconsin.

There, TC focused on setting up more state-specific reporting, in both Leads Portal and Dashboard. MarketScale can focus on conversion tracking and heat maps that will allow clients to better track web traffic and receive specific data from visitors to their site.

A heat map can track where users are scrolling and clicking on your website. Tracking this information allows a business to better understand what customers are interested in seeing, and how you can update your website to optimize user interaction.

Along the way, TC was able to stop at the childhood home of Abraham Lincoln and got some quality eats as well. 

TC will be in Chicago, IL, on Wednesday for day three of his journey to America’s heartland.

What are the key metrics in your marketing strategy? Create a custom dashboard today to measure, analyze and inform your marketing campaigns with MarketScale.

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