The Word-of-Machine Effect and Its Impact on Data

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.

 

Ever tried a restaurant based on a recommendation? We’ve got a word for that you’ve probably heard – you made your choice based on word of mouth, or another human’s belief that the experience would be worth your time.

But what about the word-of-machine effect?

Essentially, the word-of-machine effect is a term that’s been coined to describe times when, in today’s ever-advancing society, humans choose to believe artificial intelligence over the word of other humans.

In particular, innovation in the realm of AI has opened up new doors for corporate enterprises and governments to leverage it at scale – but do and should we really trust it?

In this episode of Diving into Data with host TC Riley, Riley explores the word-of-machine effect and the impact on the way we view data. A study in the Harvard Business Review found that there was a difference in what humans trusted depending on if they were asked to take a recommendation based on utilitarian or hedonistic (more human, experiential and sensory) aspects.

So, what implications does this effect have for data and analytics? More than anything, Riley said, it means that analysts should be acutely aware of this inherent bias and work to actively combat it. By forcing consumers to consider alternative viewpoints, you can help them recognize bias in their decision-making – and, likewise, you can work to ensure your organization balances the influence of analytics and intuition or experience.

Catch up on all episodes of Diving Into Data!

Diving Into Data with TC Riley

Follow us on social media for the latest updates in B2B!

Image

Latest

grid expansion
Voices of ChargeExpo 2024: Lilypad EV Unites Grid Expansion with EV Charging for a Better User Experience
March 27, 2024

At ChargeExpo 2024, a pivotal discussion unfolded, shedding light on the integral relationship between grid expansion and the future of electric vehicle (EV) charging infrastructure. As electric vehicles continue to surge in popularity, the spotlight has turned to the supporting infrastructure, underscoring a critical challenge: the need for significant grid expansion to accommodate the […]

Read More
advanced battery technologies
Empowering a Greener Tomorrow: The Urgent Need for Enhanced Safety Protocols in the Electric Vehicles and Advanced Battery Technologies Sector
March 26, 2024

As the world gravitates toward cleaner energy solutions, electric vehicles (EVs) and advanced battery technologies stand at the forefront of this transformative journey. The shift towards electrification underscores a global commitment to reducing carbon emissions, with the EV market experiencing unprecedented growth​​. Innovations in battery technology, crucial for extending EV range and reducing costs, […]

Read More
Grid modernization
Grid Modernization is Bringing Utilities and Internet Providers to the Table. How Will Collaboration Shape the Grid?
March 26, 2024

The power grid is in for an exciting era of improvement as it embraces Industry 4.0 and mass digitalization. That doesn’t mean modernization isn’t a tough ride. As the grid grapples with blackouts and shut-offs, one thing is clear: The U.S. needs to modernize its aging grid and embrace technologies that make better use […]

Read More
Leverage AR & VR Technologies to Deepen Fan Engagement & Unlock Real-Time Marketing and Revenue Opportunities in Sports
March 26, 2024

Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro AR VR headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in […]

Read More