July 21, 2020
Outside Sales Digital Transformation

When Outside Sales Can’t Travel: Embracing Digital Transformation

Almost every aspect of the economy has been scrutinized as COVID-19 has affected the way we do business. Often, the focus is on service delivery and how a company can […]
April 24, 2020
Live Video

Five Reasons Why Live Video Drives More Engagement

The way consumers approach entertainment is increasingly being driven by live video.  Though sports have leveraged the power of “you had to be there” for years (in 2019, 14 of […]
April 16, 2020
Build Media Brands

B2B Companies Should Build Media Brands to Offset Cancelled Events

Before 2020, B2B industry events spend was on pace to create a $20 billion annual market. Industry events and trade shows bring the perfect fusion of education, collaboration and sales. […]
March 19, 2020
B2B is Live

B2B Has Officially Gone Live: Live Video is the Marketer’s Go-To Answer

Cancelled events, postponed trade shows and restrictions on travel have put unprecedented demands on marketers, challenging companies to maintain critical sales and marketing communication remotely. But B2B is built on a legacy […]
March 12, 2020
Mitigate Business Impact of COVID-19

10 Steps Marketers Can Take Now to Mitigate the Business Impact of COVID-19

With COVID-19 restricting travel, sales and marketing teams have more challenges than ever before in maintaining their sales pipelines and continuing to conduct business development, communications and operations. MarketScale polled […]