November 25, 2019

Why Employee Advocacy Should be the Cornerstone of your Marketing Strategy

Empowering employees to be champions of your brand is more important than ever before. 92% of people trust recommendations from their family and friends over any form of advertising. Employees […]
November 19, 2019
Adapting Strategies to Differing Markets

Adapting Strategies to Differing Markets

Oftentimes in business we complain about too much data. But for marketers in newer companies, often there is no data to inform decisions.  So how do marketing strategies change between […]
November 15, 2019
Building Trust in Marketing

Building Trust and Authenticity Through Marketing

Marketing has often been seen as advertising, which is fleeting. But marketing today is changing. Stories and customer experience are imperative for businesses.  It’s no longer brand driven marketing strategy, […]
November 4, 2019
Education in Marketing

The Importance of Education in Marketing

Today in the digital age we are inundated with information and therefore the way people are persuaded has evolved. It’s imperative that marketers authentically answer what problem your business solving […]
October 21, 2019

A Consultant’s Perspective on Marketing

On this week’s episode of Maverick of Marketing, Shannon Maverick was joined by Mary George, Owner at CMO onDemand Marketing Strategy and Execution. They discussed the opportunities and challenges presented by […]