February 3, 2021

How to Launch Products in a Virtual World

Product launches in the B2B realm traditionally occurred at trade shows. These events offered exposure but also a lot of competition for eyes. Once COVID-19 hit, the event industry collapsed, […]
January 15, 2021

Your B2B Buyer is a Consumer: Why Brand Matters

Solving critical sensing and perception challenges across the entire value chain of the automotive and mobility market segments with its LeddarVision™ sensor-fusion and perception platform, LeddarTech delivers a cost-effective, scalable, and versatile […]
December 15, 2020

Why Marketing is the True Driver of Sales Enablement

When you hear of sales enablement it’s often thought of as just a buzzword. But sales enablement is all-encompassing of everything your sales teams need to do their job effectively […]
December 3, 2020

Marketing as a Citizen of Community

Becoming a trusted source is key to marketing success.  When companies utilize community outreach as a cornerstone of marketing it fosters strong, enduring, and mutually beneficial relationships. Shannon Maverick, host […]
September 11, 2020

How Can Marketing Leverage Online Learning to Connect with Customers?

Most B2B businesses have adopted content marketing strategies, delivering relevant content to audiences to drive interest and leads. A pillar of that content is that it’s educational. The more educated […]
June 4, 2020
Hybrid B2B Events

Is the Future of Events a Hybrid of the Past and Present?

Events have always been a primary thread through every aspect of our lives. From concerts and games to conferences and trade shows, many of us spend a significant amount of […]
May 13, 2020

Maverick of Marketing: Differentiating Your Brand

Brands undoubtedly experience ebbs and flows influenced by a variety of factors, many outside of the control of anyone. And right now, more than any other time in recent memory, […]
February 18, 2020

Why Should B2B Companies Invest in Creative Resources?

Why is creativity so vital for B2B companies today, when traditionally it has been ignored – leading to many companies being labeled as mundane or boring? On this weeks episode […]