September 11, 2020
Downtown Dallas Live Broadcast

Downtown Dallas Broadcast Makes Fox 4 News

Downtown Dallas Inc. recently broadcast their virtual townhall on MarketScale, leveraging our live broadcast technology. The result? Insightful content that was picked up by Fox 4 News in Dallas, Texas. […]
May 5, 2020

How Can B2B Brands Communicate, Educate and Entertain?

The tools and technologies now necessary for businesses making a digital transformation as they work from home, are many of the same tools used daily by marketers. From video communication […]
April 24, 2020
Live Video

Five Reasons Why Live Video Drives More Engagement

The way consumers approach entertainment is increasingly being driven by live video.  Though sports have leveraged the power of “you had to be there” for years (in 2019, 14 of […]
April 22, 2020

Cisco Webex CMO Aruna Ravichandran talks Remote Work and Technology

MarketScale is helping companies continue to communicate their message, both internally and externally despite current challenges. Remote video and live broadcast have become a major focus as B2B brands adapt to […]
April 16, 2020
Build Media Brands

B2B Companies Should Build Media Brands to Offset Cancelled Events

Before 2020, B2B industry events spend was on pace to create a $20 billion annual market. Industry events and trade shows bring the perfect fusion of education, collaboration and sales. […]
March 19, 2020
B2B is Live

B2B Has Officially Gone Live: Live Video is the Marketer’s Go-To Answer

Cancelled events, postponed trade shows and restrictions on travel have put unprecedented demands on marketers, challenging companies to maintain critical sales and marketing communication remotely. But B2B is built on a legacy […]
March 12, 2020
Mitigate Business Impact of COVID-19

10 Steps Marketers Can Take Now to Mitigate the Business Impact of COVID-19

With COVID-19 restricting travel, sales and marketing teams have more challenges than ever before in maintaining their sales pipelines and continuing to conduct business development, communications and operations. MarketScale polled […]