February 26, 2021
The 30th edition of the annual Dallas 100™, presented by the SMU Cox School of Business’s Caruth Institute for Entrepreneurship, was quite literally unlike any in the event’s history. The […]
September 11, 2020
Downtown Dallas Inc. recently broadcast their virtual townhall on MarketScale, leveraging our live broadcast technology. The result? Insightful content that was picked up by Fox 4 News in Dallas, Texas. […]
April 24, 2020
The way consumers approach entertainment is increasingly being driven by live video. Though sports have leveraged the power of “you had to be there” for years (in 2019, 14 of […]
April 22, 2020
MarketScale is helping companies continue to communicate their message, both internally and externally despite current challenges. Remote video and live broadcast have become a major focus as B2B brands adapt to […]
April 16, 2020
Before 2020, B2B industry events spend was on pace to create a $20 billion annual market. Industry events and trade shows bring the perfect fusion of education, collaboration and sales. […]
March 19, 2020
Cancelled events, postponed trade shows and restrictions on travel have put unprecedented demands on marketers, challenging companies to maintain critical sales and marketing communication remotely. But B2B is built on a legacy […]
March 12, 2020
With COVID-19 restricting travel, sales and marketing teams have more challenges than ever before in maintaining their sales pipelines and continuing to conduct business development, communications and operations. MarketScale polled […]