June 19, 2020
Digital Innovation

How Do you Create More Digitally Innovative Strategies in B2B?

On this episode of the Maverick of Marketing radio show host Shannon Maverick, talks with Carlos Haddad, VP & GM of Sales, Marketing and Business Development of the Americas and Europe […]
May 26, 2020

Why is Storytelling Vital to Connecting with Customers?

Storytelling is often a primary differentiator in helping businesses connect and communicate with customers. And customers after all,  are the lifeblood of our businesses. Stories help them to digest information […]
May 13, 2020

Maverick of Marketing: Differentiating Your Brand

Brands undoubtedly experience ebbs and flows influenced by a variety of factors, many outside of the control of anyone. And right now, more than any other time in recent memory, […]
March 28, 2017
Employees on LinkedIn

For B2B Brands on LinkedIn, Employees Are Key to Success

When people are reluctant to use LinkedIn actively in their work, it is often due to the lack knowledge of the possibilities. It can be anything from the use of the platform, […]