September 18, 2020

Sharing Your Vision with Talent and Crew on Set

How do you understand a project from a client’s perspective and create a vision for executing it? On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video […]
May 26, 2020

Why is Storytelling Vital to Connecting with Customers?

Storytelling is often a primary differentiator in helping businesses connect and communicate with customers. And customers after all,  are the lifeblood of our businesses. Stories help them to digest information […]
May 4, 2020
B2B Podcast Channels

Top 10 MarketScale Media Channels

Owning media channels is more important for B2B brands than ever before. While traditionally used for self-serving communication, today they are vital channels to educate, inform and inspire audiences – […]
April 16, 2020
Build Media Brands

B2B Companies Should Build Media Brands to Offset Cancelled Events

Before 2020, B2B industry events spend was on pace to create a $20 billion annual market. Industry events and trade shows bring the perfect fusion of education, collaboration and sales. […]
March 19, 2020
B2B is Live

B2B Has Officially Gone Live: Live Video is the Marketer’s Go-To Answer

Cancelled events, postponed trade shows and restrictions on travel have put unprecedented demands on marketers, challenging companies to maintain critical sales and marketing communication remotely. But B2B is built on a legacy […]
March 12, 2020
Mitigate Business Impact of COVID-19

10 Steps Marketers Can Take Now to Mitigate the Business Impact of COVID-19

With COVID-19 restricting travel, sales and marketing teams have more challenges than ever before in maintaining their sales pipelines and continuing to conduct business development, communications and operations. MarketScale polled […]
March 6, 2020

The Importance of Personalization and Design for Your B2B Website

Over the years, B2B websites have changed from the internet brochure format of the 1990s to a modern-day design with elevated functionality that allows customers to easily and seamlessly get […]
February 6, 2020
2020 Platinum Winner Made in America

MarketScale’s ‘Made in America’ Earns Platinum AVA Digital Award

Made in America – A MarketScale Original Series, provides an intimate look at companies across the United States manufacturing at home, integrating with their local communities and changing the shape […]