April 24, 2020
Live Video

Five Reasons Why Live Video Drives More Engagement

The way consumers approach entertainment is increasingly being driven by live video.  Though sports have leveraged the power of “you had to be there” for years (in 2019, 14 of […]
April 22, 2020

Cisco Webex CMO Aruna Ravichandran talks Remote Work and Technology

MarketScale is helping companies continue to communicate their message, both internally and externally despite current challenges. Remote video and live broadcast have become a major focus as B2B brands adapt to […]
April 21, 2020
Online Learning Enables Growth

Online Learning Enables Business Continuity and Growth

Much has been made of the coronavirus impact on Higher Education. Colleges had to adapt to a business model that didn’t allow for their core service delivery—on-campus teaching—overnight. Ironically, it […]
April 17, 2020
B2B Digital Transformation

B2B Adapts to Challenges: 2020 is Driving Digital Transformation Like Never Before

Let’s start out by saying thank you to the workers who haven’t yet seen the virtualization of their day-to-day. Certainly, frontline healthcare workers often must be with patients. And our […]
April 16, 2020
Build Media Brands

B2B Companies Should Build Media Brands to Offset Cancelled Events

Before 2020, B2B industry events spend was on pace to create a $20 billion annual market. Industry events and trade shows bring the perfect fusion of education, collaboration and sales. […]
March 27, 2020
B2B Podcasts

How to Grow your Business with Podcasts

We are seeing the biggest shift in B2B history toward remote work, and remote communications. What used to be an in-person meeting is now a videoconference. What used to be […]
March 23, 2020
Business Helping Business

B2B at it’s Best: Businesses Helping Businessses

As a large number of business across the United States move from working in offices to having a fully remote work from home workforce, many are searching for tools to […]
March 19, 2020
B2B is Live

B2B Has Officially Gone Live: Live Video is the Marketer’s Go-To Answer

Cancelled events, postponed trade shows and restrictions on travel have put unprecedented demands on marketers, challenging companies to maintain critical sales and marketing communication remotely. But B2B is built on a legacy […]