May 4, 2020
Owning media channels is more important for B2B brands than ever before. While traditionally used for self-serving communication, today they are vital channels to educate, inform and inspire audiences – […]
April 24, 2020
The way consumers approach entertainment is increasingly being driven by live video. Though sports have leveraged the power of “you had to be there” for years (in 2019, 14 of […]
April 22, 2020
MarketScale is helping companies continue to communicate their message, both internally and externally despite current challenges. Remote video and live broadcast have become a major focus as B2B brands adapt to […]
April 21, 2020
Much has been made of the coronavirus impact on Higher Education. Colleges had to adapt to a business model that didn’t allow for their core service delivery—on-campus teaching—overnight. Ironically, it […]
April 17, 2020
Let’s start out by saying thank you to the workers who haven’t yet seen the virtualization of their day-to-day. Certainly, frontline healthcare workers often must be with patients. And our […]
April 16, 2020
Before 2020, B2B industry events spend was on pace to create a $20 billion annual market. Industry events and trade shows bring the perfect fusion of education, collaboration and sales. […]
March 27, 2020
We are seeing the biggest shift in B2B history toward remote work, and remote communications. What used to be an in-person meeting is now a videoconference. What used to be […]