May 13, 2020

Maverick of Marketing: Differentiating Your Brand

Brands undoubtedly experience ebbs and flows influenced by a variety of factors, many outside of the control of anyone. And right now, more than any other time in recent memory, […]
May 5, 2020

How Can B2B Brands Communicate, Educate and Entertain?

The tools and technologies now necessary for businesses making a digital transformation as they work from home, are many of the same tools used daily by marketers. From video communication […]
May 4, 2020
B2B Podcast Channels

Top 10 MarketScale Media Channels

Owning media channels is more important for B2B brands than ever before. While traditionally used for self-serving communication, today they are vital channels to educate, inform and inspire audiences – […]
April 24, 2020
Live Video

Five Reasons Why Live Video Drives More Engagement

The way consumers approach entertainment is increasingly being driven by live video.  Though sports have leveraged the power of “you had to be there” for years (in 2019, 14 of […]
April 22, 2020

Cisco Webex CMO Aruna Ravichandran talks Remote Work and Technology

MarketScale is helping companies continue to communicate their message, both internally and externally despite current challenges. Remote video and live broadcast have become a major focus as B2B brands adapt to […]
April 21, 2020
Online Learning Enables Growth

Online Learning Enables Business Continuity and Growth

Much has been made of the coronavirus impact on Higher Education. Colleges had to adapt to a business model that didn’t allow for their core service delivery—on-campus teaching—overnight. Ironically, it […]
April 17, 2020
B2B Digital Transformation

B2B Adapts to Challenges: 2020 is Driving Digital Transformation Like Never Before

Let’s start out by saying thank you to the workers who haven’t yet seen the virtualization of their day-to-day. Certainly, frontline healthcare workers often must be with patients. And our […]
April 16, 2020
Build Media Brands

B2B Companies Should Build Media Brands to Offset Cancelled Events

Before 2020, B2B industry events spend was on pace to create a $20 billion annual market. Industry events and trade shows bring the perfect fusion of education, collaboration and sales. […]