February 1, 2018

Understanding Pixel Pitch

For pedestrians, auto traffic, event-goers and other consumers, nothing turns heads and captures attention quite like digital signage. Dynamic and vivid LED displays prove superior at content delivery and message […]
January 24, 2018

High Tech Lighting To Help Serve Hospitals

The Internet of Things is starting to play an important role in hospital lighting and control systems. LED technology is expected to leverage the Internet of Things (IoT) for smart […]
January 11, 2018

Established Companies May See More Marketing Value from Artificial Intelligence than Startups

  When many marketers in companies that would not exactly call themselves “tech startups” hear about artificial intelligence in marketing, it can sound like science fiction. Sure, there are plenty […]
March 29, 2017
Content Writing: Grammar

My Advice on Grammar: Whatever Works

Instead of using grammar “as rules” for proper usage, we need to use grammar as tools for effective impact. Grammar Rules are Tools That’s right, when it comes to grammar, the […]
March 28, 2017
Employees on LinkedIn

For B2B Brands on LinkedIn, Employees Are Key to Success

When people are reluctant to use LinkedIn actively in their work, it is often due to the lack knowledge of the possibilities. It can be anything from the use of the platform, […]
March 27, 2017
Effective Brand Writing

The Grammar of Brand Writing: Effective Branding and the Myth of Proper Grammar

Effective marketing is effective writing – but what is effective writing? Wait, one second, let me get my Mark Twain on: Now there ain’t a rule in this here language what can’t […]
March 27, 2017

How Inbound Marketing Can Optimize ROI on Trade Shows

In an era of digitized marketing, one might think trade shows and other live-event-based marketing strategies would move into decline.  To the contrary, tradeshow marketing as a tactic has shown […]
March 24, 2017
B2B Human Centered Experience

Ask A Kid: 5 Insights On Human-Centered Experience

A recent article on “Designing a Human-Centered Pediatric Experience” draws on opinions and insights from children to develop guidelines for optimal pediatric care.  The article is not only useful; more […]