April 11, 2018

Why Brand Value Can Matter Most When it Doesn’t Seem to Matter at All.

Shakespeare’s Juliet famously argues that names don’t matter:  “What’s in a name?  A rose by any other name would smell as sweet.” In other words, calling a rose by any other name–whether a “dandelion” […]
April 7, 2018

What Band is Your Brand? Pop Icons Provide a Language for Brands.

Brand Archetypes are nothing new.  That’s the problem.  They need a refresh.  Marketers have long used mythical archetypes to fashion brand stories.   Mythic archetypes appeal to the values of audiences by explaining how […]
April 6, 2018

Is Your Sales Team Getting the Content it Needs?

“Don’t Make Your Sales Team Run Marathons on Milk Duds.” Let me explain.  See, I had this kind of absurdly anxious nightmare.  Our firm was in some kind of Olympic […]
April 6, 2018

Why Marketers Confront Widespread Misunderstanding of their Role and Value

Study Reveals that Marketers are Increasingly Frustrated over Widespread Misunderstanding of their Role and Value in Organizations.  
April 5, 2018

High and Low Brand Diction: Little Differences, Big Differentiation

Small is Tall: Marketing in a Nutshell Yeah yeah–small, tall, whatever.  Just give me the caffeine.   We all know that clever little “disruptor”: some sneaky marketing genius at Starbucks […]
April 4, 2018

How to Differentiate Your Brand Voice: Some Essential, if Unusual, Tips.

How to Differentiate Your Brand Voice: Some Essential Tips   When it comes to authentic branding, whatever else you do, I highly recommend NOT referring to your brand’s “value proposition” as […]
April 4, 2018

4 Tips to Optimize Social Media for B2B Marketing

When Facebook first launched in 2004, it’s sole purpose was to connect college students socially. When Twitter started a few years later in 2006, it was designed to serve as […]
April 3, 2018

MarketScale Media: The News Hub for 38 B2B Markets Across 12 Industries

MarketScale Media: 12 Industries, 38 Markets: The One-Stop-Hub B2B News and Insights   Last February, MarketScale Launched its B2B Media Homesite: A one-stop hub for the the latest news and trends […]