March 29, 2018

Content Marketer, by Action if not Job Title: MarketScale Interviews Adam Williams

Now I am a content marketer, by action if not job title. I get to put content marketing into action because I’ve been given the room to shape my own […]
March 27, 2018

Marketing to Millennials: How Manufacturing Can Make the Shift

Manufacturing, although an industry with a long history, isn’t stuck in the past. Its operations have embraced artificial intelligence, robots and other technology, which has propelled accuracy and efficiency forward. […]
March 26, 2018

Enterprise Dashboard from MarketScale is Your Marketing Command Center

A customized MarketScale Enterprise Dashboard can and should be your one-stop shop for all key marketing and sales data within your company. Our custom Enterprise Dashboard is capable of KPI […]
March 1, 2018

MarketScale in Dubai for Video Production at Gulfood 2018

MarketScale just completed one of its most exciting assignments of all time, filming in Dubai, UAE, in February at the Gulfood show. The memorable event, which took place from February 17th through […]
February 22, 2018

New Technology for the Customer Experience Can Increase Engagement, Client Retention

You’ve gotten your customer to download your app or sign up at your website, but now what? How can you use the power of that technology to keep your customers […]
February 21, 2018

MarTech Advisor: 5 Reasons Why It’s Imperative to Centralize Your Marketing Data

    Centralizing Your Marketing Data Marketers today find themselves replete with data but without any meaningful insights about that data. Research from Gartner shows that only about one-third of CMOs […]
February 20, 2018

Harvard Business Review: Users, Not Buyers Key to Successful Marketing

  A recent article from the Harvard Business Review reports on a joint study from SAP, Siegel+Gale, and Shift that found major differences between digital and traditional brands. First and […]
February 19, 2018

As Companies Embrace Analytics, A Data-Driven Approach Presents An Opportunity To Scale

A major survey from NewVantage Partners shows that among 57 large corporations polled, AI and data projects are delivering significant value. The survey is in its sixth year and its […]