May 1, 2018

Thomas Riley on tour! Marketscale Data and Analytics Director begins Nationwide Tour.

MarketScale is on the road this week! We sent our Analytics Operations Manager, TC Riley to America’s heartland to meet with our clients in the region, and we are going […]
April 30, 2018

Antigua Sailing Week 2018 With SiOnyx

MarketScale visited Antigua last weekend with SiOnyx for the opening night of Antigua Sailing Week 2018 to showcase the SiOnyx Aurora night-vision action camera.
April 26, 2018

The SiOnyx Aurora Succeeds in Kickstarter Campaign

On Friday, April 20, SiOnyx launched Aurora, their new action camera, on Kickstarter. SiOnyx’s Aurora is the world’s first waterproof day and night camera and is the only high-definition, color […]
April 26, 2018

Less Logos: The Shift from Brand Logos to Brand Stories

Less Logos: The Shift from Brand Logos to Brand Stories On June 12, 2005, Steve Jobs, the legendary boss of Apple computers, addressed the students of Stanford University: “I am […]
April 25, 2018

How to Strategize Content Writing for (Distracted) Online Reading Styles (Infographic)

April 24, 2018

Why it’s More than Content.””

Somehow, the vast variety and scope of information created and published online has been condemned to reductive summary in the vacuous designation “content.”  We may be stuck with the word.  Ubiquitous usage […]
April 24, 2018

One Brand, Many Targets: Developing Content Across Verticals

Marketers know all-too-well that a successful content strategy requires the ability to engage a target audience.  Engaging a single audience is challenging enough, but brands often target markets in multiple […]
April 21, 2018

Differentiating Brand Voice in an Age of Excessive Exclamation!!!

Excessive Exclamation Points?!!!  Who? Me?   I recently received a note expressing concern over my “overuse” of exclamation points: “You might want to reconsider your tendency to overuse exclamation points.” Overuse? […]