May 1, 2018
MarketScale is on the road this week! We sent our Analytics Operations Manager, TC Riley to America’s heartland to meet with our clients in the region, and we are going […]
April 30, 2018
MarketScale visited Antigua last weekend with SiOnyx for the opening night of Antigua Sailing Week 2018 to showcase the SiOnyx Aurora night-vision action camera.
April 26, 2018
On Friday, April 20, SiOnyx launched Aurora, their new action camera, on Kickstarter. SiOnyx’s Aurora is the world’s first waterproof day and night camera and is the only high-definition, color […]
April 26, 2018
Less Logos: The Shift from Brand Logos to Brand Stories On June 12, 2005, Steve Jobs, the legendary boss of Apple computers, addressed the students of Stanford University: “I am […]
April 25, 2018
April 24, 2018
Marketers know all-too-well that a successful content strategy requires the ability to engage a target audience. Engaging a single audience is challenging enough, but brands often target markets in multiple […]
April 21, 2018
Excessive Exclamation Points?!!! Who? Me? I recently received a note expressing concern over my “overuse” of exclamation points: “You might want to reconsider your tendency to overuse exclamation points.” Overuse? […]