September 6, 2018

Real Estate For Sale Signs: A Content Marketing Opportunity

The humble For Sale sign is such a fixture in residential neighborhoods that you barely notice it. It’s the only thing in real estate that seems to never evolve, as […]
August 29, 2018

5 TIPS FOR CREATING IMPACTFUL VIDEO MARKETING CONTENT

What’s your favorite viral video or television commercial? Why is it so memorable? Chances are good it stays in your mind thanks to good storytelling, using the elements of strong […]
August 23, 2018

With Better Content Marketing, B2B Products will Thrive in E-Commerce

E-Commerce, led by Amazon, has disrupted retail and it has changed the way we buy everything from clothing to consumer electronics, to food. But the vast majority of E-Commerce sales […]
August 9, 2018

Inbound Marketing for Manufacturers

Manufacturers of premium products are important to our economy in so many ways. Not only do they design and build essential components, parts, devices, machines, vehicles and more, but their […]
July 31, 2018

Animated Explainers: Promoting differentiators while lowering sales costs

Video is on the rise in business, and animation is no longer reserved for television or the silver screen. Forty-five percent of businesses who use video say they have an […]
July 17, 2018

MARKETSCALE ORIGINAL SERIES: WELCOME TO THE SHOW

Nothing says summer in America like our National Pastime. Terence Mann (played by James Earl Jones) may have said it best in the classic baseball movie Field of Dreams: “The one constant […]
July 11, 2018

AVIXA’s Own Brad Grimes Discusses Human-Centered Design on the MarketScale Pro AV Podcast

Sometimes, technology just moves too quickly. By the time one new thing is integrated, the next big industry-shaker comes along and puts a new challenge on the table. Brad Grimes, […]
July 11, 2018

Content Marketing with 3D Product Animation

B2B marketers are leveraging new mediums to demonstrate their technology, premium differentiators, and profitably grow within key markets. We work in a digital world with every brand’s constant stream of […]