October 5, 2018
There is no uniform playbook on social media that could cover the sheer breadth of the topic or keep up with its speed of change. When it comes to this […]
September 28, 2018
Traditional marketing has evolved; companies no longer are the ones providing value for their customers. Instead, consumers are getting to craft a company’s identity, becoming the value-adders themselves. On […]
September 24, 2018
Following years of research and development, and after investing a small fortune, you’re finally ready to bring your game-changing product to market. So, how do you go about initiating a […]
September 22, 2018
History of Video in the Industry: In 1981, MTV launched the prophetic one hit wonder, “Video Killed the Radio Star”. Remembered by its catchy tune but personified by the sentiment […]
September 14, 2018
While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience of anywhere in the world. MarketScale followed the team […]
September 13, 2018
Lisa Thomas, an instructor of business communications at BYU’s Marriott School of Business, said there are four “A’s” to remember for great email communication: Attention, agenda, argument, and action.