October 5, 2018

Good Social Media Marketing is About These Three Things

There is no uniform playbook on social media that could cover the sheer breadth of the topic or keep up with its speed of change. When it comes to this […]
September 28, 2018

Marketing from the Palm of your Hand

  Traditional marketing has evolved; companies no longer are the ones providing value for their customers. Instead, consumers are getting to craft a company’s identity, becoming the value-adders themselves. On […]
September 26, 2018

MarketScale Continuing Education: Technical Training, New Skills, Better Client Outcomes

Marketing and technology are completely connected. From website platforms and SEO to 3D design from CAD files, animated motion graphics and sound engineering, delivering winning content, distribution and analytics is […]
September 24, 2018

From Edison to Bezos: Marketing History Says a Single-Market Focus is the Way to Launch Products

Following years of research and development, and after investing a small fortune, you’re finally ready to bring your game-changing product to market. So, how do you go about initiating a […]
September 22, 2018

Content Marketing has become Video Marketing

History of Video in the Industry: In 1981, MTV launched the prophetic one hit wonder, “Video Killed the Radio Star”. Remembered by its catchy tune but personified by the sentiment […]
September 21, 2018

Why Digital Marketing Is Shifting From SEO to SEM

September 14, 2018


While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience of anywhere in the world. MarketScale followed the team […]
September 13, 2018

Communication 101: Improving Your Emails

Lisa Thomas, an instructor of business communications at BYU’s Marriott School of Business, said there are four “A’s” to remember for great email communication: Attention, agenda, argument, and action.