On Friday, April 20, SiOnyx launched Aurora, their new action camera, on Kickstarter. SiOnyx’s Aurora is the world’s first waterproof day and night camera and is the only high-definition, color […]

Less Logos: The Shift from Brand Logos to Brand Stories On June 12, 2005, Steve Jobs, the legendary boss of Apple computers, addressed the students of Stanford University: “I am […]

Marketers know all-too-well that a successful content strategy requires the ability to engage a target audience.  Engaging a single audience is challenging enough, but brands often target markets in multiple […]

Excessive Exclamation Points?!!!  Who? Me?   I recently received a note expressing concern over my “overuse” of exclamation points: “You might want to reconsider your tendency to overuse exclamation points.” Overuse? […]

The Danger of SEO as “SEO” In the content marketing biz, one tends to get a lot of questions about Search Engine Optimization (SEO).  Certainly, concerns about enhancing SEO make […]

Infographics have emerged in status from powerful option to essential strategy. Consider the stats: According to Hubspot, “blog articles that included infographics generated an average of 178% more inbound links […]