April 26, 2018

The SiOnyx Aurora Succeeds in Kickstarter Campaign

On Friday, April 20, SiOnyx launched Aurora, their new action camera, on Kickstarter. SiOnyx’s Aurora is the world’s first waterproof day and night camera and is the only high-definition, color […]
April 26, 2018

Less Logos: The Shift from Brand Logos to Brand Stories

Less Logos: The Shift from Brand Logos to Brand Stories On June 12, 2005, Steve Jobs, the legendary boss of Apple computers, addressed the students of Stanford University: “I am […]
April 25, 2018

How to Strategize Content Writing for (Distracted) Online Reading Styles (Infographic)

April 24, 2018

Why it’s More than Content.””

Somehow, the vast variety and scope of information created and published online has been condemned to reductive summary in the vacuous designation “content.”  We may be stuck with the word.  Ubiquitous usage […]
April 24, 2018

One Brand, Many Targets: Developing Content Across Verticals

Marketers know all-too-well that a successful content strategy requires the ability to engage a target audience.  Engaging a single audience is challenging enough, but brands often target markets in multiple […]
April 21, 2018

Differentiating Brand Voice in an Age of Excessive Exclamation!!!

Excessive Exclamation Points?!!!  Who? Me?   I recently received a note expressing concern over my “overuse” of exclamation points: “You might want to reconsider your tendency to overuse exclamation points.” Overuse? […]
April 20, 2018

SEO Zen Wisdom: To Enhance SEO, Do Not Aim for “SEO”

The Danger of SEO as “SEO” In the content marketing biz, one tends to get a lot of questions about Search Engine Optimization (SEO).  Certainly, concerns about enhancing SEO make […]
April 19, 2018

The Value of Infographics in B2B Marketing

Infographics have emerged in status from powerful option to essential strategy. Consider the stats: According to Hubspot, “blog articles that included infographics generated an average of 178% more inbound links […]