September 24, 2018

From Edison to Bezos: Marketing History Says a Single-Market Focus is the Way to Launch Products

Following years of research and development, and after investing a small fortune, you’re finally ready to bring your game-changing product to market. So, how do you go about initiating a […]
September 22, 2018

Content Marketing has become Video Marketing

History of Video in the Industry: In 1981, MTV launched the prophetic one hit wonder, “Video Killed the Radio Star”. Remembered by its catchy tune but personified by the sentiment […]
September 21, 2018

Why Digital Marketing Is Shifting From SEO to SEM

September 14, 2018


While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience of anywhere in the world. MarketScale followed the team […]
September 13, 2018

Communication 101: Improving Your Emails

Lisa Thomas, an instructor of business communications at BYU’s Marriott School of Business, said there are four “A’s” to remember for great email communication: Attention, agenda, argument, and action.
September 13, 2018

Can a Product Be Too Good?

Yesterday, at its Steve Jobs Theater in their new headquarters, Apple CEO Tim Cook announced what he referred to as “the biggest leap forward since the original iPhone”, the iPhone […]
September 6, 2018

MarketScale Podcasting from InterDrone 2018 In Las Vegas

InterDrone 2018 is underway in Las Vegas. Join MarketScale as we podcast from the event, talking to industry thought-leaders, leading technology companies and more. Daniel Litwin, the “Voice of B2B” […]
September 6, 2018

Real Estate For Sale Signs: A Content Marketing Opportunity

The humble For Sale sign is such a fixture in residential neighborhoods that you barely notice it. It’s the only thing in real estate that seems to never evolve, as […]