December 12, 2018

The Five Goals of Social Media Marketing

  Social media marketing has come a long way from simple Facebook posts and static content. Nowadays, marketers are exploring two distinct forms of social communication: archived and ephemeral communication, […]
December 12, 2018

Marketing Statistics Prove Value of B2B Video Content

Marketing Statistics Prove Value of B2B Video Content It goes without saying that people love watching videos – it’s fast, informative and fun. But let’s look at why video should […]
December 7, 2018

The Ways the Medium Impacts the Message

  What if subject matter changes faster than you can finish teaching the established knowledge? That is the current challenge for several fields of study, perhaps none more so than […]
November 27, 2018

Stricter Loyalty Programs Means More Loyal Customers

 
November 21, 2018

The Future of Data and Marketing

  Could data analysis replace intuition and creativity as the next best skill for tomorrow’s digital marketers? All signs are pointing in that direction, or at least towards a fusion […]
November 8, 2018

Alan Brawn Joins Pro AV Now for Digital Signage Discussion

Alan Brawn calls into the show today to discuss some key elements of Digital Signage in the industry as well as highlights a new/old Display technology: Direct View LED.
October 30, 2018

Elevating Company Image with Your Personal Brand

On this episode of the Business Development Podcast on MarketScale, Nick Minor (Dodgers Fan) talks about the importance of treating your business the same way you would treat your personal […]
October 30, 2018

The Most Authentic Form of Marketing

On this episode of the Business Development Podcast on MarketScale, Shannon Maverick highlights the importance of business partnerships. Winning companies serve their clients and have a rapport that leads to […]