April 26, 2019

Rebranding Like the Jonas Brothers

In the world of music, 2019 has been the year of the Jonas Brothers. After a six-year hiatus from making music as a band, they are back, bigger and better […]
April 23, 2019

Auburn Basketball, Charles Barkley & Creating Buzz

The Auburn University football stadium sits in the middle of campus, the mecca of a small college town. As part of the tradition-rich Southeastern Conference, Auburn takes pride in being […]
April 17, 2019

How Twitch is Changing Gaming

Video games have always revolved around competition. From the one-on-one battles of Pong in the early 1970s until now, these virtual worlds have captured people’s attention through struggles and rivalries.
April 16, 2019

How YouTube Creators Can Stand Out

In this modern era of disruption, there are not many services that have altered the landscape of culture and business like YouTube has. What started as a home video host […]
April 12, 2019

Storytelling Lessons From Game of Thrones

Once upon a time… It might be the most cliché beginning to a story, but the traditional lead-in has withstood the test of time. Beyond the opening line, how do you […]
April 11, 2019

The Art of Branding Yourself

Marketing has become both an art and a science. With changing algorithms, an increased number of tools, and more data and analytics than can be digested by even an entire marketing […]
March 26, 2019

How Jobs are Changing During a Retail Revolution

The retail industry is constantly undergoing change. This is occurring not only because of e-commerce, but the continued digitization of the brick-and-mortar store. As brands try to revamp the shopping […]
March 22, 2019

What AI Means for Future Scientists

Scientists in all fields play an important role of advancing not only their industry but all of society. Automation and AI is helping accelerate the pace of discovery and business […]