Marketing Statistics Prove Value of B2B Video Content

It goes without saying that people love watching videos – it’s fast, informative and fun. But let’s look at why video should be such an important part of your online marketing strategy.

59% of viewers will watch a video to the end that is less than one minute. – Wistia
92% of mobile video viewers share videos with others. – Invodo
65% of executives have visited a vendor’s site after watching a video. – Forbes
70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
When marketers included a video in an email, the click-through rate increased by 200% – 300%. – Forrester Research
The average internet user spends 88% more time on a website with video. – Mist Media
300 hours of video are uploaded to YouTube every minute. – YouTube
64% of consumers are more likely to buy a product after watching a video about it. – comScore
Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos. – comScore
59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight
Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO
Using video on landing pages can increase conversion by 80%. – Unbounce

Without a doubt video content is definitely going to continue as a trend in 2017 as brands create more videos, embrace the benefits of interactive visuals within their content, and we’ll see a lot more 15 to 30 second video clips gaining traction on social media too. Let’s look at some statistics and facts for video content for the past year:

“How to” searches on YouTube are up 70% year over year. – Google
Video will account for 69% of all consumer internet traffic by 2017. – Cisco
80% of consumer internet traffic will be devoted to watching video by 2019. – Cisco
It would take someone 5 million years to watch the amount of video that crosses global IP networks in a single month by 2019. – Cisco
Social video generates 1200% more shares than text and images combined. – Brightcove
Companies using video enjoy 41% more web traffic from search than non-users. – Aberdeen
79% of web browsers will watch online videos every day. – Groupon
There will be $12.82 billion ad revenue by online video in 2018 compared to $7.7b in 2015. – YouTube
46% of customers say that video ads should be no longer than 15 seconds. – Points Group
Every 5 tweets on Twitter contain a video. – Twitter
15 second Instagram videos have twice the engagement than Instagram photos. – Instagram
40% of the most shared Instagram videos came from brands in 2015. – Instagram
Only 24% of brands are using online video to market to consumers. – Kantar Media
62% of consumers are more likely to have a negative perception of a brand that publishes poor quality video. – Brightcove
One minute of video is worth 1.8 million words. – Dr. James McQuivey, Forrester Research

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