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Your B2B Buyer is a Consumer: Why Brand Matters
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Excel-ing in the New Year

Data drives the decisions of the world’s largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.

After an undeniably difficult past year, it may be challenging to look on the brightside. That being said, we can take some of the lessons learned in the past year and bring them with us into 2021 to grow and excel. One area most of us experienced growth was in our careers. The shifting sands of 2020 demanded a new level of adaptability and brought our digital skill sets well up to speed.

While many employees have picked up valuable new skills in light of the pandemic, companies have also adapted in ways that may continue to benefit them in the new year and beyond. Especially in terms of using data-driven decisions to help lead many companies to be successful and weather the storm. “One of the most underutilized resources in any business is the data you have and the information that you can pull from it. And I think a lot of companies have truly taken a step forward,” TC Riley, Host, Diving Into Data with TC Riley said. The companies that utilized those lessons and applied them to what will hopefully be a better 2021, will put them in an even better position to thrive moving forward. “We’re going to return to normal, you know, the tide is going to come back in you could say. And if you take those skills and those developed skill sets, those developed practices, especially any of those related data and apply them anymore, we’ll call it standard environment, it’s going to put you in an even better position to thrive moving forward. Sometimes you have to do more with less,” Riley explained.