VIMtrek was a cutting edge visual architectural data company, providing walk-through and fly-through virtual reality and 3D modeling for architecture, engineering and construction. The company, launched by an industry pioneer, recently spun off two brands, creating the opportunity for VIMaec, a new brand, to begin. With a Unity gaming engine distribution agreement, and industry-leading product vision, the company is positioned to compete with some of the largest brands in the industry. However, without a website, or marketing presence, the brand needed a partner to help them jumpstart their brand.
MarketScale, having partnered with the former VIMtrek, built a website for VIMaec, with a focus on media content, quality creative and technical web copy, and the MarketScale Analytics Suite. MarketScale positioned the content and web design to enable targeted messaging to each specific market segment served by the brand, evident in it’s AEC moniker – Architecture, Engineering and Construction. From the web presence, to social media and even business cards, MarketScale enabled a turnkey upstart—with plenty of industry momentum in its leadership team–to quickly begin the sales, marketing and business development process.