Premier Mounts is a leading manufacturer of Audio-Visual mounting solutions, enabling the design and deployment of everything from menuboards in restaurants to scoreboards in stadiums. The AV industry is rapidly evolving with LED and higher-performing display technologies growing in the market. The industry is also competitive, with a thriving marketplace. Trade publications and industry events such as Infocomm demonstrate the demand for information and networking. Premier Mounts was creating quality blog content, case study content and video content and wanted to distribute the content to a wider audience, improving it’s reach to help drive sales.
MarketScale deployed its Social Selling platform for the Premier Mounts sales, marketing, product team and senior stakeholders, enabling a centralized hub for all approved content. Team members could log in and share content to their LinkedIn, Twitter and Facebook channels. This improves their thought leadership, helps them sell product and evangelize the brand and improves sales. Premier Mounts needed a solution that measured distribution and engagement for ROI. MarketScale delivered a system that tracked all posted content, measuring clicks, engagement and synthesizing that data all the way down to Estimated Earned Media Value (EEMV), showing the estimated commercial value of the clicks. Furthermore, the MarketScale platform ’gameified’ the experience, encouraging participation. Members can claim rewards such as ‘Deep Sea Fishing Trip’ with their points.
In first 90 days, Premier Mounts garnered the following metrics:
- 87 posted pieces of content resulting in 2000 shares by team members
- 500%+ improved employee engagement over social media
- 1.87 million audience reach
- 2970 unique ’net-new’ clicks to Premier Mounts Website