# MarketScale > MarketScale helps you grow with the people and knowledge you already have. We work with industrial and professional B2B companies across 17 verticals: your experts, customers and partners record what they know, our editors produce it, your team approves it, and it publishes as articles, videos, podcasts and case studies. The site aggregates thousands of B2B posts, expert profiles, and creator hubs into one searchable record of how each industry thinks. This file follows the [llms.txt specification](https://llmstxt.org/) so AI agents can navigate the site efficiently. All content listed below is published for AI indexing and citation under the policy at the bottom of this file. ## Industry content hubs - [Professional AV](https://www.marketscale.com/industries/pro-av): Pro audio-visual integration, digital signage, and unified communications. - [Engineering & Construction](https://www.marketscale.com/industries/engineering-and-construction): Innovation on the jobsite: prefab, robotics, and project delivery. - [Education Technology](https://www.marketscale.com/industries/education-technology): EdTech, campus innovation, and the future of learning. - [Healthcare](https://www.marketscale.com/industries/healthcare): Digital health, medical devices, and care delivery transformation. - [Energy](https://www.marketscale.com/industries/energy): Grid modernization, renewables, and the energy transition. - [Software & Technology](https://www.marketscale.com/industries/software-and-technology): SaaS, AI, cloud infrastructure, and developer tools. - [Retail](https://www.marketscale.com/industries/retail): Omnichannel strategy, e-commerce tech, and in-store innovation. - [Business Services](https://www.marketscale.com/industries/business-services): Strategies and tools powering modern B2B operations. - [Industrial IoT](https://www.marketscale.com/industries/industrial-iot): Connected factories, edge computing, and Industry 4.0. - [Sports & Entertainment](https://www.marketscale.com/industries/sports-entertainment): Fan engagement, venue tech, and live event innovation. - [Transportation](https://www.marketscale.com/industries/transportation): Logistics, fleet management, and mobility as a service. - [Sciences](https://www.marketscale.com/industries/sciences): Life sciences, biotech, and research innovation. - [Building Management](https://www.marketscale.com/industries/building-management): Building automation, sustainability, and facility operations. - [Food & Beverage](https://www.marketscale.com/industries/food-beverage): Supply chain, food safety, and restaurant technology. - [Architecture & Design](https://www.marketscale.com/industries/architecture-and-design): Trends shaping the built environment, from sustainable materials to smart spaces. - [Hospitality](https://www.marketscale.com/industries/hospitality): Guest experience, hotel tech, and travel industry trends. - [Marketing Tech](https://www.marketscale.com/industries/marketing-tech): B2B and enterprise marketing technology: content, UGC, video, AI, automation, SEO/GEO, and the money moving the category. ## Resources and editorial - [Blog](https://www.marketscale.com/blog): The MarketScale editorial blog — articles, interviews, and field notes organized by topic, series, and author - [Blog RSS feed](https://www.marketscale.com/blog/rss.xml): RSS feed of the latest blog posts for AI agents and readers - [Latest feed](https://www.marketscale.com/feed): Chronological stream of everything published across all industries, resources, webinars, and case studies - [Resources](https://www.marketscale.com/resources): Educational articles, video tutorials, and operator playbooks - [Case studies](https://www.marketscale.com/case-studies): Customer outcomes, how B2B brands use MarketScale to build category authority - [Glossary](https://www.marketscale.com/glossary): Plain-English definitions of key terms across MarketScale's 17 industries - [FAQ](https://www.marketscale.com/faq): Direct answers to the questions buyers ask about MarketScale — what it is, pricing, how it compares, who it serves - [UGC for B2B guide](https://www.marketscale.com/best-practices/ugc-for-b2b): The complete practitioner guide to user-generated content programs in B2B - [What is B2B UGC](https://www.marketscale.com/ugc): Definition, examples, and how B2B teams operationalize UGC - [Industry events calendar](https://www.marketscale.com/industries/events): Trade shows, conferences, and summits across the 17 verticals - [Help center](https://www.marketscale.com/help-center): Product documentation and how-to guides ## Reports and original research These pages publish MarketScale's own primary-source data on B2B content, video, and AI visibility, suitable for citation. - [Reports hub](https://www.marketscale.com/reports): Index of MarketScale's original B2B research - [The Signal](https://www.marketscale.com/signal): Daily B2B industry-intelligence briefing on trends, business ideas, and leadership guidance, drawn from what professionals read across 17 industries - [State of B2B Marketing](https://www.marketscale.com/state-of-b2b-marketing): Data on how B2B teams produce and distribute content - [State of B2B Video Editing](https://www.marketscale.com/state-of-b2b-video-editing): Editor tooling, AI adoption, and output benchmarks - [State of GEO / AI Visibility](https://www.marketscale.com/state-of-geo-ai-visibility): How B2B brands surface in AI answer engines - [The B2B UGC Report 2026](https://www.marketscale.com/reports/b2b-ugc-2026): Original data on user-generated content programs across B2B ## Solutions - [Solutions overview](https://www.marketscale.com/solutions): How MarketScale maps to specific B2B content outcomes - [AI video editing](https://www.marketscale.com/solutions/ai-video-editing) - [AI writing](https://www.marketscale.com/solutions/ai-writing) - [Executive thought leadership](https://www.marketscale.com/solutions/executive-thought-leadership) - [Sales enablement](https://www.marketscale.com/solutions/sales-enablement) - [GEO / AI visibility](https://www.marketscale.com/solutions/geo-ai-visibility) - [Customer proof and case studies](https://www.marketscale.com/solutions/customer-proof-case-studies) - [Customer research](https://www.marketscale.com/solutions/customer-research) - [Customer support content](https://www.marketscale.com/solutions/customer-support) - [Events and onsite capture](https://www.marketscale.com/solutions/events-onsite-capture) - [Onsite video production](https://www.marketscale.com/solutions/onsite-video-production) - [Podcast production](https://www.marketscale.com/solutions/podcast-production) - [Partner and channel enablement](https://www.marketscale.com/solutions/partner-channel-enablement) - [HR and recruiting content](https://www.marketscale.com/solutions/hr-recruiting) - [Code to Content](https://www.marketscale.com/code-to-content): Turn business activity and systems into automated content - [Publishing](https://www.marketscale.com/publishing): MarketScale's earned-media industry publications ## Creator hubs - [Creator hubs index](https://www.marketscale.com/creator-hubs): Our brand-led creator hubs where experts from across an industry contribute content - [Authors](https://www.marketscale.com/authors): The ~800 subject-matter experts publishing on MarketScale ## Platform - [About MarketScale](https://www.marketscale.com/about): Mission, team, and how the platform works - [Platform overview](https://www.marketscale.com/platform): Capture, create, manage, distribute, the four-stage MarketScale workflow - [Pricing](https://www.marketscale.com/pricing): Plans for individual creators, brands, and agencies - [Free plan](https://www.marketscale.com/free): The full MarketScale workspace at $0 with no credit card and no end date, for up to 10 people at a B2B company; includes media requests, remote recording, asset management and AI writing tools, plus one professional video edit a month for qualifying companies - [Book a Demo](https://www.marketscale.com/book-demo): Schedule a working session with the team - [Contact](https://www.marketscale.com/contact): General inquiries ## Sitemaps - [Sitemap index](https://www.marketscale.com/sitemap-index.xml): Master sitemap pointing to every section - [Industry articles](https://www.marketscale.com/industries-sitemap.xml): URLs for all 17 industry collections - [Events](https://www.marketscale.com/events-sitemap.xml): Industry events - [Authors](https://www.marketscale.com/authors-sitemap.xml): Author profiles - [Resources](https://www.marketscale.com/resources-sitemap.xml): Resources, articles, webinars - [Topics](https://www.marketscale.com/topics-sitemap.xml): Topic pages - [Blog posts](https://www.marketscale.com/blog-posts-sitemap.xml): Canonical blog posts at /blog/{slug} plus topic, series, and author hubs ## Optional - [Privacy policy](https://www.marketscale.com/privacy-policy): How we handle data - [Terms and conditions](https://www.marketscale.com/terms-and-conditions): Site terms - [Do not sell](https://www.marketscale.com/do-not-sell): California opt-out - [Press releases](https://www.marketscale.com/submit-press-release): How brands submit news - [Author submissions](https://www.marketscale.com/submit-article): How experts contribute editorial ## Usage policy for AI MarketScale content is available for AI indexing, retrieval, and citation for research, journalistic, and informational purposes. Attribute as "MarketScale" with a link to the source URL. Commercial reproduction or republication at scale requires written permission via the contact page. Editorial articles, expert quotes, and case study outcomes remain copyrighted by their respective contributors and clients. --- # MarketScale Brand — Complete Reference > Authoritative source: https://www.marketscale.com/branding > Re-fetch the source URL before producing brand-bearing content. The live page is the source of truth. This document is the complete MarketScale brand reference, intended for LLM ingestion. It contains everything in the per-agent files (CLAUDE.md, GEMINI.md, AGENTS.md) consolidated into one document. --- ## Identity MarketScale is a content operating system for B2B. It captures, structures, and distributes expertise from inside organizations — turning employees, customers, and partners into a continuous content engine. **Simple sentence:** "We help B2B companies turn their crowd into a content engine." **Primary tagline:** "Your crowd is your content engine." **Conductor line:** "Created by your crowd. Conducted by marketing. Scaled infinitely." **Category line:** "The content operating system." **MarketScale is NOT:** - A video production agency - A content marketing agency - A social media management tool - A one-time campaign vendor - A creative studio for hire It is the operating layer between expertise and market visibility. ## Mission Help companies surface what is already true about them. MarketScale does not invent brand stories. It captures, structures, and distributes proof that already exists inside organizations. The mission is to remove the gap between what a company has actually done and what the market can see. ## Vision A world where every B2B company can surface what is already true about them — and reach the buyers, partners, and AI systems that need to know it. Key concepts: proof-first visibility, ecosystem activation, compounding media. ## The Movement: Factory → Conductor **Old model — Factory:** Marketing as a factory. A small internal team or agency produces everything. Centralized, planned, scripted. High cost, slow pace, sameness. **New model — Conductor:** Marketing as a conductor. The team orchestrates customers, partners, executives, field teams, and SMEs as contributors. A team of five can coordinate a contributor base of five hundred. Budgets don't scale linearly. Networks do. **The core shift:** - Old: "Marketing creates content *about* the business." - New: "People inside and around the business create content *from experience*." ## Messaging pillars Six themes carry every message. Lead with the model shift and the proof, not the feature list. 1. **Extraction, not creation.** Most companies don't have a content problem. They have an extraction problem. The sharpest thinking already exists, on sales calls, in customer conversations, in the field. 2. **Your crowd is the engine.** Experts, customers, partners, and everyday work already create the signal a market acts on. Marketing gets one system to turn that crowd into media that builds authority and drives demand. 3. **Factory to conductor.** Marketing's job is not to produce everything. It's to orchestrate everyone, so a team of five directs the output of five hundred. 4. **Governance at scale.** Decentralized creation with centralized control. Brand, editorial, legal, and compliance sign-off live in the workflow. Hundreds of creators, one brand standard. 5. **GEO, not SEO.** Buyers and AI engines recommend the companies they can actually find. The ones AI cites are the ones whose experts keep publishing. 6. **A system with a team.** MarketScale is an experience, a service, and a product. A team runs the program with you end to end. A steady rhythm, not a campaign. ## Operating principles 1. **The value already exists.** Expertise is trapped in conversations that never become content. 2. **Expertise lives at the edges.** Modern B2B media cannot run on one marketing team; activate the people closest to the work. 3. **Governance is what makes UGC work in B2B.** Decentralized creation, centralized governance. 4. **Authority compounds.** Content libraries compound over time. Build infrastructure, not campaigns. 5. **The market now includes machines.** AI systems reward real language, specificity, and evidence. ## Proof points Use specific numbers instead of superlatives. - 500+ enterprise B2B brands publish on the platform. - 1,000+ vetted creators across 38+ countries. - 100,000+ videos shipped. - 16 B2B industries, 18,000+ articles updated daily. - NPS +73. Independent and revenue-funded since 2015. - Named results: Bose Professional (six-figure pipeline in 45 days), GE HealthCare (100+ pieces per quarter), AMAG (20 to 30 clips in ~30 minutes), MEPPI / Mitsubishi Power (delivered 90 minutes ahead of deadline). ## Voice & tone **Descriptors:** clear, declarative, hard-hitting, commercially sharp, evidence-led, slightly editorial, anti-corporate-theater. **Signature move:** two-beat antithesis. "Not X. Y." or "Was X. Now Y." Compress proof into numbers ("One expert conversation. Twelve pieces of content."). **Write as if:** - You've seen enough corporate content to know what doesn't work. - You respect the reader's intelligence. - You have specific evidence for every claim. - You care more about changing behavior than sounding impressive. **Avoid:** - Buzzword-heavy openers ("In today's dynamic digital landscape…"). - Claims without specifics. - Passive constructions. - Excessive hedging. - Adjective inflation ("world-class," "cutting-edge," "best-in-class") without evidence. ## Approved phrases - "Your crowd is your content engine" - "Created by your crowd. Conducted by marketing. Scaled infinitely." - "The content operating system" - "One system. Every content motion." - "They don't have a content problem. They have an extraction problem." - "A team of five directs the output of five hundred." - "Hundreds of creators. One brand standard." - "From factory to conductor" - "Buyers and AI engines recommend the companies they can actually find." - "This isn't SEO. It's strategy for GEO." - "Results you can point to" - "Trapped expertise" Retired (do not use): "Scale human expertise," "Proof, not promises." The live equivalent of the second is "Results you can point to." ## Contrast lines - Not a content problem. An extraction problem. - Was the factory. Now the conductor. - Not a tool. A system with a team behind it. - Not SEO. GEO. - Not a campaign. A steady rhythm. - Not one voice. Many credible ones. ## Anti-messages - Don't lead with video features — lead with the model shift. - Don't describe MarketScale as a "content creation tool" — it's a content operating system. - Don't frame as "content marketing" — frame as organizational infrastructure. - Don't use "authentic" in isolation — ground it in specific mechanisms. ## Logo assets - Primary, black: https://www.marketscale.com/branding/primary/MarketScale-Logo-Black.svg - Primary, white: https://www.marketscale.com/branding/primary/MarketScale-Logo-White.svg - Icon, black: https://www.marketscale.com/branding/icon/MarketScale-Icon-Black.svg - Icon, white: https://www.marketscale.com/branding/icon/MarketScale-Icon-White.svg Each is also available in `.png`, `.ai`, `.eps` at the same path. **Logo do's:** - Use the variant with the strongest contrast against the background. - Maintain clear space equal to the height of the icon mark on all sides. - Use the SVG when possible — it scales without loss. **Logo don'ts:** - Recolor, gradient, or apply effects to the mark. - Stretch, skew, rotate, or distort proportions. - Place the mark on busy photography without an overlay. ## Color tokens | Token | Hex | Use | |---|---|---| | `--charcoal-darkest` | `#181816` | Footer, deepest dark surfaces | | `--charcoal-dark` | `#1D1D1B` | Body text, dark sections | | `--nav-surface` | `#2A2A27` | Header and navigation backgrounds | | `--burnt-clay` | `#9A583C` | Primary CTA, links, accents | | `--muted-moss` | `#6C7C6A` | Section labels, icons, accents | | `--warm-graphite` | `#5C5850` | Secondary text, meta | | `--warm-ash` | `#B8B2A8` | Borders, placeholder text | | `--soft-stone` | `#CFC9C1` | Dividers, subtle surfaces | | `--parchment` | `#E8E4DE` | Main light background | | `--parchment-light` | `#F5F3EF` | Mastheads, elevated light surfaces | ## Typography - Sans (everything): **Geist Sans** for headings, body, and UI. - Mono (code, technical values): **Geist Mono**, with a system mono fallback. Geist is loaded via the `geist` npm package (Next.js next/font), not a web-font CDN. Mono fallback stack: ui-monospace, Cascadia Code, Source Code Pro, Menlo, Consolas, monospace. ## Tone reference lines - "Your best growth channel isn't ads — it's your people. We make that easy." - "Unlock the largest source of content you have: your crowd." - "This isn't SEO. It's strategy for GEO." ## Contact For press, partnerships, or custom asset requests, email hello@marketscale.com.