# Semi-Related: The Next Big Thing for the Logistics Industry is Advanced Transportation Management Systems

By Chris Torrence · Published 2023-09-19 · Updated 2026-07-23 · Transportation on MarketScale
Canonical: https://www.marketscale.com/industries/transportation/the-next-big-thing-for-the-logistics-industry

> Companies modernizing their supply chains discover that software optimization transforms more than just visibility into a competitive advantage

## Key points

- Advanced Transportation Management Systems optimize the entire supply chain.
- There is an increasing demand for specialized software in logistics.
- Technology in transportation is driving new collaborative tools for efficiency.

The [freight and logistics industry is undergoing a transformative shift](https://marketscale.com/industries/transportation/why-the-transportation-industry-needs-data-more-than-ever/), blending decades-old practices with cutting-edge technology. This dynamic blend provides more than just digital surface. It will change the way goods are moved too, offering some challenges and opportunities. Whether companies own assets or opt for third-party solutions, there is a growing need for specialized software. And this software can optimize the entire supply chain, offering not just visibility but also collaborative tools for stakeholders. 

> There is a growing need for specialized software that can optimize the entire supply chain, offering not just visibility but also collaborative tools for stakeholders.

With more than 30 years in the industry, [**Turvo's**](https://turvo.com/) Vice President of Innovation, [**Jeff Graan**](https://www.linkedin.com/in/jeff-graan-8124b66), offers some much needed insights into this evolving landscape. He sat down with host and [**Optym**](https://optym.com/) Chief Strategy Officer, [**Chris Torrence**](https://www.linkedin.com/in/chris-torrence-0ab7923b), sharing how technology like Transportation Management Systems (TMS) are meeting demands for efficiency and collaboration in new ways.

Tags: Advanced Transportation Management Systems, Chris Torrence, Jeff Graan, Optym, tms, Transportation management systems, Turvo

---
Source: MarketScale, https://www.marketscale.com/industries/transportation/the-next-big-thing-for-the-logistics-industry. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt