# The Future of Electric Propulsion in Mobility: Roads, Rails and Rides

Published 2020-07-01 · Updated 2026-07-23 · Transportation on MarketScale
Canonical: https://www.marketscale.com/industries/transportation/the-future-of-electric-propulsion-in-mobility-roads-rails-and-rides

> In the latest episode of Roads, Rails, & Rides, host Jeb Morris sat down with, Masato Inoue, CEO of INOUE Design & Consulting, Professor at Institute D’Arte e Design (IAAD) in Torino Italy and Founder of Green Mobility Partners. Previously, Inoue was the Design Director for the first generation of the Nissan LEAF, making him a preeminent voice in electric vehicle design….

In the latest episode of [Roads, Rails, & Rides](https://marketscale.com/industries/podcast-network/roads-rails-rides/?fbclid=IwAR0M4QAbnyErcTIvV6aqdIhLhQQN6utCnYaKyESyffvpoMbxFMPhjAuQnWk), host [Jeb Morris](https://marketscale.com/industries/contributors/jeb-morris/) sat down with, [Masato Inoue](https://www.linkedin.com/in/masato-inoue-069a4029/), [CEO of INOUE Design & Consulting](https://www.facebook.com/pages/Masato-Inoue-Design-Consulting/348738615291333), Professor at [Institute D’Arte e Design (IAAD) in Torino Italy](https://www.iaad.it/en/) and Founder of [Green Mobility Partners](https://partner.greenmobility.com/our-journey/). Previously, Inoue was the Design Director for the first generation of the [Nissan LEAF](https://en.wikipedia.org/wiki/Nissan_Leaf), making him a preeminent voice in electric vehicle design.

Inoue outlined how automakers face a challenge in creating a driving platform that is large enough for people to want to drive it but represents a profitable business model for the manufacturer. When presented with the question of how soon consumers might see an affordable, meaning $30,000 or less, car capable of a 300-mile range, Inoue labeled 2029 as the year it might occur.

Listen in and follow along as Inoue describes the current trends in electric propulsion and explains what the future of electric mobility looks like.

To keep up with news, insights, history, and more in the transportation industry, stay tuned to [MarketScale’s Transportation publication here](https://marketscale.com/industries/transportation/).

### [Catch up on all episodes of Roads, Rails, & Rides!](https://marketscale.com/industries/podcast-network/roads-rails-rides/)

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