# More than half of the 2027 FreightTech100 weren't on last year's list

By MarketScale Newsroom · Published 2026-09-28 · Transportation on MarketScale
Canonical: https://www.marketscale.com/industries/transportation/more-than-half-of-the-2027-freighttech100-werent-on-last-years-list

> The 2027 FreightTech100 marks the eighth year of FreightWaves' FreightTech Awards. Vendors like Shipwell are pitching their AI in hours saved.

## Key points

- When more than half of a 100-company list turns over in a single year, a shipper's freight tech shortlist from last year is already half out of date.
- One listed vendor reports a customer team cut carrier-update chasing from four to five hours a day to about one, the kind of before-and-after number worth requesting from every TMS or AI vendor under review.
- Vendor-reported AI claims can be probed by asking each shortlisted provider for before/after time savings and the share of customers using key features daily, since adoption may vary within customer bases.

FreightWaves said the 2027 class marks the eighth year of the FreightTech Awards. The list spans transportation management and visibility, fleet and telematics, AI, automation and autonomous trucking.

When more than half of a 100-company list turns over in a single year, last year's vendor shortlist is already half out of date. That matters most to the transportation director or logistics procurement lead heading into a TMS, visibility or automation evaluation in the next budget cycle, since the reference set of vendors has moved even if their own requirements haven't.

## A scoring rule that rewards change

Descriptions of who does the choosing vary a little. Shipwell's announcement says it was "selected from hundreds of nominations by a panel of industry experts and FreightWaves editors," while FreightWaves' own account gives the 100 to its Research team and the executive panel to the next stage.

Block Field

## Shipwell sells its AI in hours

Shipwell pointed to a customer workflow. At Airlite Plastics, a team that spent four to five hours a day chasing carrier updates now spends about one, with Shipwell automating roughly 98% of shipment updates.

CEO and co-founder Greg Price described the goal as AI that monitors, interprets and carries out transportation work for the people running it.

Block Field

These are vendor-reported results, and the release doesn't break down which decisions make up the 80%. The shape of the claim is still useful: hours per day before and after, and the share of customers using a feature daily, is a comparison a buyer can ask every shortlisted vendor to fill in the same way.

## FreightWise goes after the mid-market shipper

FreightWise made the list with a different pitch. Its Sept. 23 release on PR Newswire centers on FreightWise Intelligence, a data visualization and business intelligence tool built into its Kuebix TMS.

Kuebix earned FedEx Compatible Community Tier certification, and CEO Chris Cochran called this year one of the most active product development years in the company's history.

Put the two releases side by side and the list turns out to cover quite different needs. For a shipper without its own analytics team, reporting built into the TMS may be the closer need. For a team losing half its day to carrier status checks, execution automation of the kind Shipwell describes is the more direct fit.

## The limits of a nomination list

There's a fair objection to reading too much into the turnover. The evolution criterion pushes toward new names.

A list full of AI vendors shows where the products are going.

> When more than half of a 100-company list turns over in a single year, last year's vendor shortlist is already half out of date.

## Twenty-five names on Oct. 26

The next marker is the Chattanooga dinner, when more than 80 executives will cut the 100 to 25. The makeup of the FreightTech25 could show whether the turnover in the 100 reflects a real change in what operators value.

## Sources

- [FreightWaves Announces the 2027 FreightTech100](https://www.freightwaves.com/news/freightwaves-announces-the-2027-freighttech100) (FreightWaves)
- [FreightWaves Announces the 2027 FreightTech100 - Yahoo Finance](https://finance.yahoo.com/technology/articles/freightwaves-announces-2027-freighttech100-165500880.html)
- [FreightWise Named to FreightWaves' 2027 FreightTech100 - PR Newswire](https://www.prnewswire.com/news-releases/freightwise-named-to-freightwaves-2027-freighttech100-302887382.html) (PR Newswire)
- [Shipwell Named to 2027 FreightWaves FreightTech 100 as ...](https://www.kitsapsun.com/press-release/story/802249/shipwell-named-to-2027-freightwaves-freighttech-100-as-transportation-moves-from-visibility-to-action/)

Tags: FreightWaves, FreightTech100, FreightTech25, Shipwell, FreightWise, Kuebix, transportation management systems, freight technology, AI in logistics, supply chain, procurement, logistics operations

---
Source: MarketScale, https://www.marketscale.com/industries/transportation/more-than-half-of-the-2027-freighttech100-werent-on-last-years-list. Published for AI indexing and citation; cite the canonical URL. Site guide for agents: https://www.marketscale.com/llms.txt
