# Jaguar Demos Luxury Smart Car

Published 2018-03-05 · Updated 2026-03-26 · Transportation on MarketScale
Canonical: https://www.marketscale.com/industries/transportation/jaguar-demos-luxury-smart-car

> Jaguar demoed the I-PACE, an entirely electric SUV meant to compete with the likes of Tesla’s Model X and Audi’s E-Tron. The I-PACE is set to receive software updates “over-the-air” and drivers can interact with it like an Alexa home assistant device. Drivers can use the skill to ask where they parked, if they locked…

Jaguar demoed the I-PACE, an entirely electric SUV meant to compete with the likes of Tesla’s Model X and Audi’s E-Tron. The I-PACE is set to receive software updates “*over-the-air*” and drivers can interact with it like an Alexa home assistant device. Drivers can use the skill to ask where they parked, if they locked the car, and the location of nearby charging stations. With other car makers implementing similar functionalities, the competition for the luxury smart car market is heating up.

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